As the digital landscape continues to evolve, Axis My India’s latest survey sheds light on the changing media consumption habits in India. The survey with a notable 23% increase in families reporting media consumption in November 2023 mainly because of ICC World Cup 2023, marking a 3% rise from the previous month.
The study zooms in on the viewership patterns of the ICC World Cup 2023, uncovering a diverse range of preferences among audiences. Surprisingly, 31% of viewers opted for traditional television, while a significant 22% chose the convenience of mobile phones for catching the action. This data hints at a dynamic shift in how audiences engage with sports content, particularly major events like the World Cup.
Delving deeper into daily time allocation, the survey reveals a clear trend favoring digital platforms, especially for shorter durations. Media consumption, encompassing TV, internet, radio, and more, increased for 23% of families, indicating a gradual transition in media consumption patterns.
Chandrayaan 3 trumps ICC World Cup 2023
The study also explored the most defining milestones for India in a year filled with significant events, such as the ICC World Cup and the G20 Summit. An overwhelming 54% of respondents identified the Chandrayaan-3 lunar mission as the standout achievement of the year. The success of Chandrayaan-3 not only earned widespread acclaim but also set a record with 8.06 million concurrent live stream views, showcasing India’s burgeoning interest in space exploration and scientific accomplishments.
Unveiling the impact of the ICC World Cup 2023, the survey found that a substantial 62% of respondents tuned in, illustrating the event’s widespread appeal. Further analysis of viewership modes revealed that 31% followed the matches on traditional television, while 22% opted for the flexibility of mobile phones, emphasizing the diverse ways audiences consume sports content in the digital age.
In terms of average daily time spent, the study found that TV commands 65 minutes compared to 61 minutes on Over-The-Top (OTT) platforms. Notably, the younger demographic spends significantly more time on OTT (96 minutes per day) than TV (60 minutes per day), indicating a higher affinity for on-demand streaming services among the younger population.
These insights underline the evolving media landscape, showcasing the coexistence of traditional and digital platforms while highlighting the distinct preferences across age groups. As India embraces digital advancements, the media consumption landscape is poised for continued transformation.
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