Road Safety World Series – Cricket League with Legends: It’s a season of cricket leagues with LEGENDS on board. First Road Safety World Series (RSWS) was launched in 2020 & now Legends League Cricket (LLC) is about to start with much fanfare. The good part is both the leagues are getting decent commercial traction. RSWS now has announced commercial rights deal with 27th Investments-backed 27th Sports: Follow Cricket News LIVE Updates on InsideSport.IN
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Road Safety World Series: Leagues with cricket legends on board getting great traction, Road Safety gets commercial partner on board
Cricket League with Legends: The Road Safety World Series is an annual T20 cricket event of the legends where players like Sachin Tendulkar, Brian Lara, Virender Sehwag, Yuvraj Singh, Sanath Jayasuriya, Brett Lee, Jonty Rhodes and many more, play to create awareness towards road safety in the country and around the world.
The annual T20 cricket tournament, which completed its first edition during February-March last year, is the first mega project of 27th Investments’ recently launched $100million sports
This deal with the Road Safety World Series, makes 27th Sports the sole right holders to negotiate and sell central sponsorships rights for the cricket event.
Sunil Gavaskar is commissioner of the league and Sachin Tendulkar is brand ambassador. The UAE-based 27th Sports focuses on sports such as cricket, golf, beach sports and e-sports among others, the statement added.
How the Road Safety Series performed in inaugral Year? The first edition of the Road Safety World Series reached a cumulative TV audience of 157 million and an incremental 34 million audience sampled it on over-the-top platforms, the company statement said. A total of 2.6 lakh people watched RSWS matches in the stadium and an estimated 400 million audience was reached through mass media promotion, the statement added.
Director of RSWS, Janak Shrirangrao Tekale, said: “We are happy to welcome 27th Sports as our exclusive commercial rights partner for the Road Safety World Series and I am sure, they will strive to work towards generating valuable opportunities and provide innovative solutions through cognitive collaboration offerings.”
27th Sports Co-founder and Chairman, Sanjay Bector, added: “We at 27th Sports are committed to building a world-class league with the Road Safety World Series and with continued support, I am sure we will be able to give our best to make RSWS the best cricket league in the world.”
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