The Indian Premier League (IPL) has laid down the line. No more images and videos are to be posted by commentators during a match. The rule came into effect after a former Indian cricketer posted an image online while commenting. After discovering the image, a BCCI staff member asked the commentator to delete it and advised others to post images from any part of the stadium on match days.
However, that commentator refused to do so. Only after repeated requests did the former player, who has nearly 1 million followers, delete the post. The rights for the live match are with Viacom18 for digital and Star India for television. With a lot of money invested, the right holders don’t want any content posted from any other channel.
Match day posts to be ‘regulated’
“The broadcasters have paid big money for IPL rights. So commentators cannot post videos or photographs on match day on social media. There have been instances where commentators have done an ‘Instagram Live’ or posted a photo from the ground. One video got one million views. Even IPL teams can’t post videos of live games. They can post a limited number of photographs and can give live match updates on their social media platforms. If found guilty, a franchise will be fined,” a BCCI official said to Indian express.
“Even players have been told to be mindful of social media posts on match days. All posts by players are being monitored. They had been informed of the rules but we found that some of them have not followed it,” the official further added.
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