The TATA group secured the title sponsorship rights for IPL 2024-28 recently. The TATA group renewed its association with the Board of Control for Cricket in India (BCCI) for a record-breaking value of INR 2500 crore. This was the highest-ever sponsorship amount in the history of the league. Let us take a look at the list of IPL sponsors in the Indian Premier League history.
Speaking more about the history of IPL sponsors, DLF was the first title sponsor for the franchise-based league. The Pepsi group then took over from 2013 to 2015. Smartphone manufacturer, Vivo won the title sponsorship between 2016 and 2019.
The BCCI had temporarily severed ties with Vivo, following political tensions between India and China in June 2020. It was then replaced by Dream 11, before Vivo returned for the 2021 season. Tata’s bid for the next five years is a 13.7% jump over what Vivo had paid for 2018-22.
List of IPL sponsors in Indian Premier League history:
| Sponsor | Period | Sponsorship fee |
|---|---|---|
| DLF | 2008–2012 | ₹40 crore |
| Pepsi | 2013–2015 | ₹79.2 crore |
| Vivo | 2016–2017 | ₹100 crore |
| 2018–2019 | ₹440 crore | |
| Dream11 | 2020 | ₹222 crore |
| Vivo | 2021 | ₹440 crore |
| Tata | 2022–2023 | ₹335 crore |
| 2024–2028 | ₹500 crore |
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