In a record-breaking opening weekend, the 18th edition of the Indian Premier League (IPL) witnessed unprecedented viewership across JioHotstar and Star Sports Network. With a cumulative watch time of 4,956 crore minutes, JioStar Network has set new benchmarks, delivering an unparalleled cricketing experience across TV and digital platforms.
On JioHotstar, digital viewership of the first 3 matches was 40% higher than last season, fueled by a 54% surge in CTV consumption. With 137 crore views, peak concurrency of 3.4 crore, and a staggering 2,186 crore minutes of watch time from just the first 3 matches of IPL 2025, JioHotstar continues to set new benchmarks, capturing the pulse of the nation like never before.
Furthermore, on television, as per BARC data, the opening weekend of TATA IPL 2025 set new records, drawing over 25.3 crore viewers and clocking an unprecedented 2,770 crore minutes of watch time—a 22% surge from last year. The average TVR for the first three matches was up by 39% compared to the previous season.
Jiostar records highest viewership for IPL
Sanjog Gupta, CEO of Sports, JioStar, said, “The record-breaking viewership across digital and TV platforms over the opening weekend of TATA IPL 2025 reaffirms the tournament’s unmatched popularity, bolstered significantly by the wide reach of our platforms and our commitment to creating deeper fan connections, in turn redefining how India experiences sports.
With an expanding roster of 30+ marquee brand partners, including My11Circle, Campa Energy, PhonePe, Amazon Prime, SBI, Thums Up, Google Pay, Dream11, Rapido, Parle, Danube, Mutual Funds Sahi Hai, Asian Paints, Carat Lane and Arun Ice Cream, JioStar is the most coveted destination for brands seeking high-impact reach.
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