The world’s richest cricket league, the Indian Premier League (IPL), has witnessed a decline of 11.7% in its valuation, as per a report. The league’s business has been marked down from Rs 92,500 crore to Rs 82,700 crore, thanks to the amends made to the media rights recently. Meanwhile, the report claims that Mumbai Indians are the highest-valued franchise in the league.
IPL’s valuation declines
As per D and P Advisory’s report, the reassessment of the media rights is one of the key reasons for a decline in IPL’s valuation. The study states that a lack of competitive bidding in the next media cycle would mean a more conservative approach would be taken. The report cites the merger between Disney and Viacom 18, and the delay of the entry of tech giants as the reasons why a conservative approach will be taken.
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The consulting firm’s managing partner told Economic Times that he expected demand-side restraints in the next media rights cycle. He added that this included the merger of Viacom 18 and Disney, and the delay in the entry of Apple, Meta and Amazon in the IPL arena. The failed merger between Sony and Zee was also stated as a reason for downward revision off IPL’s value.
MI most-valued team, PBKS least
As per the report, MI is the most valued IPL franchise in 2024, followed by CSK, KKR, RCB, DC, GT, SRH, LSG, RR, and PBKS.
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The Disney-Viacom 18 merger
A significant outcome of this merger is the combined entity’s strengthened hold over cricket broadcasting rights, which are among the most valuable assets in the sports media landscape. Between them, Disney Star and Viacom18 control the media rights for major cricket tournaments, including the IPL, ICC events, and India’s domestic cricket matches.
The companies have collectively invested approximately $9.5 billion in securing these rights, underscoring their importance in attracting viewership and generating revenue.
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