IPL Media Rights: Top BCCI official predicts 40 to 45,000 Cr value from the sale

IPL Media Rights Tender – IPL 2022: The cricket fans are waiting with baited breath for the IPL 2022 Auction Day i.e February 12th. The busines fraternity though in India is eagerly waiting for the BCCI to release its IPL Media Rights Tender. With the global media giants Disney Star Network, Sony Network, Reliance Viacom 18, Amazon set to be in fray – a top BCCI official has predicted ‘BUMPER-HARVEST’ for the BCCI & Indian cricket from the sale. Follow IPL 2022 LIVE Updates on InsideSport.IN

BCCI President Sourav Ganguly recently predicted that the IPL Rights can fetch 35,000 Crores for the BCCI.

Now another top official from the BCCI has made a far bigger prediction. According to a very seasoned BCCI offiical, the rights can even touch astronomical value of 40,000-45,000 Crores.

“Stay assured, Indian cricket is up for BUMPER-HARVEST from the sale of new cycle of IPL Rights. Don’t be surprised if it touches 40,000 to 45,000 Crores. Let’s wait for the magic to unfold”, the Senior BCCI official who earlier also has worked in the capacity of IPL Chairman told InsideSport.

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IPL Media Rights Tender : Top BCCI official predicts ‘BUMPER-HARVEST’ from new media rights deal, says ‘won’t be surprised if it touches 40 to 45,000 Crores’

Why the Rights Value can jump 3 times? According to the industry experts, multiple interested parties with deep pockets & rise of digital penetration will increase the value of rights.

Not only this but increase in number of teams & matches in IPL will also contribute to a very healthy increase.

“This will be 1st IPL Media Rights tender which will not be a two way race (Star & Sony) but multiple parties with deep pockets will vie for the rights. As BCCI is e-auctioning the rights, it will be very interesting to see what will be the base price they start with”, said Ashish Chadha, a industry veteran in sports media rights space.

The incumbent right holder for IPL Media Rights, Disney Star Network has already declared that they will bet big on the rights.

“Sports business for us is in an investment mode and we won’t shy away from investing heavily. We are going to be bullish on all rights renewals including IPL”, the president of The Walt Disney Co India & Star India, K Madhavan has declared.

Incumbent Disney Star Network very bullish on renewal of IPL Rights
The biggest challenger to Star, Sony Sports Network this time can go all out in the bidding war. Sony has merged themselves with Zee & IPL acquisition can be a great boost to the merged entity
Reliance Viacom 18 has emerged as a BIG DARK HORSE. The ambition to start large & succesful Sports Network can be fulfilled via acquisiton of IPL Rights. The news of Media executives James Murdoch and Uday Shankar buying 39-per-cent stake in Viacom18 can further strengthen their claim and ambition to acquire IPL Rights.
Amazon Prime has already started streaming cricket & can BET-BIG on IPL Digital Rights portfolio.
Interest can also come in from the likes of Facebook, Google for the DIGITAL Pipe of IPL Rights portfolio

IPL Media Rights Value: Uday Shankar, James Murdoch’s propsed investments in Viacom 18 can further fuel IPL Rights Value

IPL Rights Value: Viacom18, Zee-Sony and Star India are expected to soon compete in India’s most important sports media rights auction, for Indian Premier League cricket rights.

Shankar, the former president of Disney in Asia-Pacific, and Nitin Kukreja, managing director of Murdoch’s investment company Lupa Systems, oversaw Star’s acquisition of IPL rights in the current cycle.

The “fresh funding will give a lot of ammunition to Viacom18 for the crucial IPL media rights auction”.

Viacom18 has been increasingly active in the sports rights market in the last year. The network has signed deals for the NBA, FIFA World Cup, Spanish LaLiga, Italian Serie A, French Ligue 1, Abu Dhabi T10 cricket, and ATP tennis.

IPL Media Rights Tender: E-Auction module gets Thumbs UP from BCCI, media rights tendering to be completed before IPL 2022

IPL Media Rights Tender – IPL 2022: As reported by InsideSport in December, BCCI has finally decided to do E-AUCTIONING for new cycle of media rights.

The release of the IPL Media Rights tender will coincide with IPL 2022 Auction in Bengaluru. The entire process of tendering & sanctioning of the media rights (2023-27) will be completed before April 2022.

“E-AUCTION in past have given good results to BCCI’s commercial inventory. We feel we will get better value for the rights via E-AUCTION” confirmed a top official of BCCI.

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