IPL Media Rights: IPL Live Updates – After long rounds of intense bidding, we finally know who will telecast and stream the Indian Premier League for the next five seasons. While Disney Star has retained the television rights, a new player in Viacom18 has entered the fray, winning digital rights. The secretary of the Board of Control for Cricket in India, Jay Shah congratulated Viacom18 on their e-auction success and further claimed that BCCI will use his money on improving the Indian domestic structure. Follow IPL Media Rights live updates, IPL live updates with InsideSport.IN.
Following the conclusion of the auction, Shah wrote on Twitter “Viacom18 bags digital rights with its winning bid of Rs 23,758 cr. India has seen a digital revolution & the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision.”
IPL Media Rights: BCCI Secretary Jay Shah CONGRATULATES Viacom18 on winning IPL Digital Rights, promises to use media rights money on DOMESTIC cricket
Viacom18 bags digital rights with its winning bid of Rs 23,758 cr. India has seen a digital revolution & the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision.
— Jay Shah (@JayShah) June 14, 2022
Meanwhile, Times Internet has won the rights to stream IPL in MENA nations and the USA. “I congratulate Viacome18 for winning Aus, SA, UK, Times have got MENA & US, who win the Rest of the World Rights. The IPL is as popular outside India as it is here and the viewers will be able to enjoy top-class cricket,” Shah further added.
Overall, the board has pocketed Rs 48,390 crore from all four packages. Package A went to Disney Star for Rs 23,575 Cr, while Viacom18 spent Rs 20,500 Cr & Rs 3,273 Cr for Package C & Package respectively. Meanwhile, Package D went to Times Internet.
IPL Media Rights: BCCI Secretary Jay Shah CONGRATULATES Viacom18 on winning IPL Digital Rights, promises to use media rights money on DOMESTIC cricket
Meanwhile, Jay Shah promised that BCCI will utilize the revenue to bring about improvement in the domestic structure. “The BCCI will utilize the revenue generated from IPL to strengthen our domestic cricket structure starting from grassroots, to boost infrastructure and spruce up facilities across India and enrich the overall cricket-watching experience,” he said.
The BCCI will utilize the revenue generated from
IPL to strengthen our domestic cricket structure starting from grassroots, to boost infrastructure and spruce up facilities across India and enrich the
overall cricket-watching experience.— Jay Shah (@JayShah) June 14, 2022
On the other hand, many found it surprising that Disney Star did not go all out for the digital rights, given how IPL brought about a massive rise in their subscriptions of the digital wing – Disney+ Hotstar.
Explaining their perspective, Disney Star wrote “We are pleased to extend our association with the Indian Premier League and look forward to offering the next five seasons across our portfolio of television channels. We made disciplined bids with a focus on long-term value. We chose not to proceed with the digital rights given the price required to secure that package.”
IPL Media Rights: BCCI Secretary Jay Shah CONGRATULATES Viacom18 on winning IPL Digital Rights, promises to use media rights money on DOMESTIC cricket
The game has never been just about money..it’s about talent .The IPL e auction just showed how strong the game is in our country..the numbers should be the biggest motivation for all the young players to take their ability and Team India to the highest level ..This will
— Sourav Ganguly (@SGanguly99) June 14, 2022
IPL Media Rights Auction Highlights:
- BCCI has received a total of Rs 48,390 crore from all four packages.
- Disney-Star retained Package A Broadcast rights for a whopping Rs 23,575 Cr almost double the amount they paid last time for digital and broadcasting rights combined.
- Viacom has paid a whopping Rs 20,500 Crore for digital rights.
- Last time, Broadcast and Digital rights were sold combined.
- Viacom has also bagged the non-exclusive Package C for Rs 3,273 Cr for 98 matches.
- The base price was Rs 15 crore per match and it ended up Rs 33.40 Cr per game.
- Times Internet has bagged Package D, catering to MENA & US territory.
IPL Media Rights: BCCI Secretary Jay Shah CONGRATULATES Viacom18 on winning IPL Digital Rights, promises to use media rights money on DOMESTIC cricket
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