IPL Media Rights Auction: Sony Network in talks with Amazon to bid jointly

IPL Media Rights Auction – Sony Amazon Joint Bid? The IPL auctions for the new team are completed and now is the turn for IPL Media Rights auction. A big development is taking behind the curtains. According to a report, Sony Pictures Network is in advance talks with Amazon Prime Video for a joint bid on IPL Media Rights – Follow all LIVE Updates on InsideSport.in

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IPL Media Rights Auction: Big development, Sony Network in talks with Amazon to bid jointly for IPL Media Rights

Sony Amazon Joint Bid? It is worth noting that BCCI will be auctioning the media rights for the new cycle of IPL (2023 to 2027) for the next five years in December. According to a report by the Hindu Business Line, Sony & Amazon can bid jointly for the rights.

The report further claims that both the parties can put up a war-chest $3-4 billion for the IPL media rights portfolio. The report quoting an industry analyst claimed that, ‘Sony Pictures has a good linear TV network but is weak in the digital streaming space. This is where a partnership with Amazon Prime could click’

IPL Media Rights History

Sony had earlier held the rights from 2008-2017
Star India holds the right till IPL 2022
Star bought the rights for 16,348 crore while Sony had put up a bid for 11,050 crore only for the broadcast rights.
BCCI expecting 35,000 to 40,000 Cr for the new cycle of rights.

IPL Media Rights Tender: IPL media rights to be sold via e-auctions, BCCI expectation now ‘40,000 Crores’ after super-successful auctions of new teams

IPL Media Rights Tender: InsideSport had earlier reported that the BCCI will deploy e-auction module to finalize new media rights partner for the IPL. According to the information available with InsideSport, BCCI has internally decided that the e-auction will ensure better price discovery for the IPL Rights portfolio for the next cycle.

It is worth noting that BCCI had earlier successfully used e-auction module for the sale of BCCI Home matches rights in 2018. Now the same method will be deployed for the sale of media rights for IPL.

“We feel e-auction will be the best way forward for the sale of rights. We are confident that IPL Media Rights tender like the new teams tender will receive tremendous response from the market”, said the senior BCCI official currently in Dubai.

IPL Media Rights Tender: BCCI managed super-successful sale of two new franchises recently for record price. The RPSG Group picked Lucknow team with a winning bid of ₹7,090 crore while CVC Capitals won Ahmedabad with a bid of ₹5625 crore. The record sale surpassed all expectation of the Indian board. Now the BCCI is expecting same kind of response for the media rights tender.

Also read: IPL New Teams Controversy: After conflict of interest allegations, Sourav Ganguly set to exit ATK-Mohun Bagan

“There is a well-known US based company which did send BCCI feelers some time back, expressing their serious interest in bidding for IPL media rights. With 10 teams playing IPL from 2022, the matches will go up to 74 and in any case, the valuation of the property increases,” a senior BCCI official told PTI on conditions of anonymity.

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