Indian Premier League (IPL 2024) has been shattering records in every sector of the game. Be it on terms of runs score or broadcast viewership. In the first 10 matches of IPL 2024, Disney Star has saw around 35 crore viewers tune in to match the cricketing extravaganza.
The overall watch time of the matches too have increased significantly. As much as 20% increase in watch minutes have been noticed in the opening 10 matches of IPL 2024.
IPL 2024 Shatter Broadcast Viewership
“We are overwhelmed with the record-breaking viewing figures for TATA IPL 2024. Disney Star has started the 17th season from where it left off last year, doubling down on fan-centred initiatives that seek to drive passion and fandom for the tournament,” said Sanjog Gupta, Head – Sports, Disney Star.
“The unwavering support and love received from fans and audiences alike is an affirmation of Star Sports’ belief in the aggregative capacity of IPL on TV as well as its potential for further growth. The figures also reflect the success of our endeavour to enhance the IPL viewing experience through broadcast and programming innovations, including HDR-enhanced 4K, interactive services, and multi-platform fan engagement. We continue to remain committed to our vision of serving sports fans and recruiting new audiences,” Gupta concluded.
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