IPL 2023: The TATA Indian Premier League (IPL) digital rights holder and global rights holder for the Women’s Premier League (WPL), Viacom18, and Delhi Capitals today announced an exclusive digital-first partnership. This partnership will give fans access to exclusive and compelling content from their franchisees across the two marquees T20 leagues. The affiliation with Viacom 18 will bring the Delhi Capitals even closer to the cricket-loving audience throughout the nation via JioCinema, the digital home of The IPL. Follow Indian Premier League 2023 Live Updates with Insidesport.IN
IPL 2023: ‘Unprecedented access to FANS’ Delhi Capitals EXCLUSIVE content to be available on DIGITAL home of IPL and WPL Viacom18, KNOW all Details
Dhiraj Malhotra, CEO of Delhi Capitals said, “We are thrilled to partner with Viacom18 and reach out to a wider fan base through their incredible digital footprint.”
“We’ve built a strong digital presence in the last few years, with a deep connect to our fans. Our association with Viacom18 will take our engagement on digital to a whole new level. We believe this partnership will enable our fans unprecedented access to the exciting universe of Delhi Capitals through JioCinema,” said Malhotra.
IPL 2023: ‘Unprecedented access to FANS’ Delhi Capitals EXCLUSIVE content to be available on DIGITAL home of IPL and WPL Viacom18, KNOW all Details
Hursh Shrivastava, Viacom18 Sports Head of Strategy & Partnerships, said: “The partnership with Delhi Capitals will help augment our digital proposition and give fans a compelling reason to watch exciting exclusive surround content complementing the live coverage of TATA IPL and WPL matches on JioCinema.”
“The association will bring the fans closer to the Delhi Capitals through JioCinema and offer them never-seen-before engagement on cricket,” added Hursh.
In 2021, Delhi Capitals recorded the most video views on their own social channels (Facebook and Instagram) out of all IPL teams, demonstrating the success of their digital-first strategy. Through engaging video content, the brand has reimagined fan engagement and expanded its online community to nearly 14 million fans across Facebook, Twitter, and Instagram.
IPL 2023: ‘Unprecedented access to FANS’ Delhi Capitals EXCLUSIVE content to be available on DIGITAL home of IPL and WPL Viacom18, KNOW all Details
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