IPL 2023: Rohit Sharma – Rohit Sharma has joined hands with Jio Cinema as a brand ambassador for the ongoing Indian Premier League (IPL) 2023 season. The Mumbai Indians skipper, who till now had been signed by Star Sports, (TV broadcast right holders of IPL) has now ditched TV for Jio, who are live streaming partners for IPL 2023 season. Jio shared the announcement on its official website and are excited to collaborate with Rohit Sharma. The right-hand batter will now feature the upcoming Jio Cinema advertisements for the remainder of the IPL 2023 season. Follow IPL 2023 Live Updates with InsideSport.IN.
“Star cricketer and captain of Indian men’s team Rohit Sharma has come onboard as the brand ambassador for JioCinema. He’s moved to digital from TV. This shows that JioCinema is not just gaining industry talent, viewers, and advertisers but star brand ambassadors too. We’ll keep building on our offerings and ensure that digital streaming gives an innovative and unique experience to millions of our viewers,” a JioCinema official said.
IPL 2023: Rohit Sharma joins hands with Sachin Tendulkar MS Dhoni, & Smriti Mandhana as brand ambassadors for JioCinema
With Rohit being the latest star roped by JioCinema, it is leaving no stone untoward to run high-octane campaigns. Jio and Star are both going neck-neck to gain maximum attention of advertisers and viewers. While the Star ad features Virat Kohli, the Jio ad features MS Dhoni, Sachin Tendulkar, Suryakumar Yadav, and Smriti Mandhana as its brand ambassadors.
This is the first time JioCinema have been roped in as live streaming for IPL 2023 season. Fair to say it is already a massive hit among the masses, as people are enjoying watching matches on 4 & 5k. Recently JioCinema broke all viewership records on digital on Monday when it reached a massive viewership of 2.4 Crores viewers during the RCB vs CSK clash.
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