IPL 2023: The FanCode Shop, FanCode’s merchandise division, has revealed a long-term relationship with the Rajasthan Royals to open, construct, and operate the RR Mega Store. In order to create a connected and seamless experience for fans to buy officially licensed Rajasthan Royals products, the partnership will make use of FanCode Shop’s sports commerce and tech capabilities. Follow Indian Premier League 2023 Live Updates with InsideSport.IN.
The mega-store is now live on rajasthanroyals.com/shop with a diverse product range including the official jersey, fan jersey, fan wear (t-shirts, shorts) and more.
With the RR Mega Store, FanCode Shop will lend its expertise towards building and managing an exclusive digital store for the team including end-to-end product and customer experience, manufacturing, logistics, customer care, and marketing.
About the Rajasthan Royals and Fancode Partnership
Talking about the partnership, Zameer Kochar, Chief Marketing Officer, Rajasthan Royals, said, “One of our key core values at the franchise is to always have a fan-first approach and keep them at the center of everything we do. We believe our fans are our biggest asset, and through this partnership with FanCode Shop, our aim is to provide an integrated, seamless, one-stop experience for them to stay connected with their favourite team as well as have access to a varied range of our official, authentic merchandise.”
Talking about the partnership, Yannick Colaco, Co-Founder, FanCode, said, “Through technology and innovation, FanCode has strived to improve the fan’s experience of consuming sports. We are proud to be Rajasthan Royals’ partner of choice in building and managing the RR Mega Store. Fans will now have access to a wide range of authentic merchandise at affordable rates.”
Launched in 2020, FanCode Shop uses technology to innovate and deliver rapid turnaround times in both the creation and distribution of fan gear, ensuring that fans will have access to the latest, most topical designs of their favorite sports brands and teams under one roof.
Rajasthan Royals new Jersey.
Rate this Jersey out of 10#rajasthanroyals #rr #IPL2023 #TATAIPL #SanjuSamson #joshbuttler #CricketTwitter pic.twitter.com/YKQ5hd9fpR— Extra Point (@ExtraPoint15) March 17, 2023
Since inception, FanCode Shop has partnered with the biggest names in sports and fitness including the ICC, FIFA, NBA, Manchester City FC, Liverpool FC, FC Barcelona, Bengaluru FC, MotoGP, WWE, SG, Nivia, BDM, Elevar, FILA, and Proline.
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