IPL 2023 – Viacom Nita Ambani: Viacom18 made the headlines by acquiring the digital rights for the Indian Premier League for the 2023-27 cycle. Mumbai Indians’ owner and a majority stakeholder at Viacom18, Nita Ambani is mighty pleased with the network win in the Media Rights Tender. Ambani has declared that she will bring the competition to every part of India and the world: Follow Indian Cricket LIVE Updates with InsideSport.IN
In a statement released by Viacom18, Nita Ambani wrote “We are proud to be deepening our association with this great game and this wonderful league. Just like with everything we do, our mission is to take the joyful experience of IPL to cricket fans wherever they are. IPL will reach every part of our country and around the world.”
IPL 2023: Nita Ambani’s BIG PLEDGE, ‘we will take IPL to every part of India and world’
Viacom Nita Ambani – IPL LIVE Streaming Partner: Viacom spent INR 20,500 cr to acquire DIGITAL Rights for the Indian market.
Besides the digital rights for India, the network spent also huge chunk of monies to buy PACKAGE C of NON-EXCLUSIVE RIGHTS & some of the REST of WORLD Territories.
“Viacom18 outbid reputed broadcasters and digital companies to establish itself as a leading digital media, entertainment and sports destination.
With its wide reach, strategic tie-ups and increasingly popular content bouquet, the digital platforms of Viacom18 are gearing up for leadership in India as well as with the Indian diaspora globally,” the official statement further read.
IPL 2023: Nita Ambani’s BIG PLEDGE, ‘we will take IPL to every part of India and world’
IPL Media Rights Auction Highlights:
- BCCI has received a total of Rs 48,390 crore from all four packages.
- Disney-Star retained Package A Broadcast rights for a whopping Rs 23,575 Cr almost double the amount they paid last time for digital and broadcasting rights combined.
- Viacom has paid a whopping Rs 20,500 Crore for digital rights.
- Last time, Broadcast and Digital rights were sold combined.
- Viacom has also bagged the non-exclusive Package C for Rs 3,273 Cr for 98 matches.
- The base price was Rs 15 crore per match and it ended up Rs 33.40 Cr per game.
- Times Internet has bagged Package D, catering to MENA & US territory.
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