IPL 2023 LIVE Broadcast: Viacom18 makes BIG STATEMENT ahead of IPL 2023, signs Thala MS Dhoni as brand ambassador ahead of farewell season

IPL 2023 LIVE Broadcast: MS Dhoni endorsements – Ahead of their first-ever season of IPL telecast, Viacom18 have made a big statement. The broadcast giants have roped in MS Dhoni as their brand ambassador. The CSK captain will feature in Viacom18’s initiatives on JioCinema, Sports18 and his social media accounts. Fondly known as ‘Thala’, he will feature in JioCinema’s upcoming IPL campaign. Follow Indian Premier League 2023 LIVE Updates on InsideSport.IN.

IPL 2023 LIVE Broadcast: Viacom18 makes BIG STATEMENT ahead of IPL 2023, signs Thala MS Dhoni as brand ambassador ahead of farewell season – Check out

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Viacom18 announced India’s most celebrated cricket captain and four-time IPL-winning skipper MS Dhoni as their Brand Ambassador. Dhoni will amplify the network’s vision for making live sports viewing synonymous with digital.

“I truly believe that watching sports is best enjoyed when you can catch your favourite action on the go or from the comfort of your own home but with interactivity, choice and personalisation, something that only a digital platform can offer,” said MS Dhoni. “JioCinema is taking the proposition to a whole new level by engaging with fans in ways one could never think of. I can’t wait to be part of this paradigm shift and what is the future of sports viewing.”

“MS Dhoni’s leadership and game-changing abilities are well-documented, but his humble and grounded personality resonates with the digital natives, who value authenticity and transparency,” said Viacom18 – Sports CEO Anil Jayaraj. “Dhoni has set unparalleled benchmarks and evolved rapidly, which aligns with our vision and proposition on how sports viewing is best experienced on digital.”

IPL 2023 LIVE Broadcast: Viacom18 makes BIG STATEMENT ahead of IPL 2023, signs Thala MS Dhoni as brand ambassador ahead of farewell season – Check out

“The peaks MS Dhoni continues to scale come through his innate ability to adapt and innovate, and that makes him a perfect fit for Viacom18’s ground-breaking digital-first offerings,” said MS Dhoni’s Manager (Midas Deals), Swaminathan Sankar. “Dhoni’s pan-India appeal will fortify the network’s ambition to reach out to every possible cricket fan and sports viewer.”

The 2023 season of TATA Indian Premier League tips off March 31 with defending champions Gujarat Titans taking on MS Dhoni-led Chennai Super Kings at the Narendra Modi Stadium in Ahmedabad. All matches will be live on JioCinema for no cost this season. In addition, JioCinema will offer 4K feed, multi-language and multi-cam presentation, interactivity through stats pack and Play Along feature for over 700mn+ internet users through the 2023 edition of TATA IPL.

JioCinema, which is available to Jio, Airtel, Vi, and BSNL subscribers, is live-streaming all the Women’s Premier League matches in five languages, including English, Hindi, Tamil, Telugu and Kannada.