IPL 2022: Virat Kohli’s brother-in-law Karnesh Sharma’s production company Clean Slate Studios has announced a two-year sponsorship deal with Yorkshire Cricket Club. The tainted county team will sport the company’s logo on their jersey. As a result of the deal, Headingley Stadium will be renamed Clean Slate Pavilion. Follow IPL 2022 Live Updates on InsideSport.IN.
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IPL 2022: Virat Kohli’s brother-in-law signs two-year sponsorship deal with Yorkshire, Headingley to be named ‘Clean Slate Pavilion’
Apart from that, the partnership will extend to Yorkshire’s women’s team Northern Diamonds. The deal makes Clean Slate Studios the first Indian media company to have naming rights in any UK sports venue.
India-based global streaming platform Clean Slate Studioz has been announced as the new Principal Partner for Yorkshire County Cricket Club. #OneRose
— Yorkshire CCC (@YorkshireCCC) April 5, 2022
IPL 2022: Virat Kohli’s brother-in-law signs two-year sponsorship deal with Yorkshire, Headingley to be named ‘Clean Slate Pavilion’
“We are extremely proud to partner with Yorkshire and be the first Indian company to prominently display our name on the UK sports arena. Clean Slate puts inclusivity and diversity at the forefront of its entertainment roster, and we truly believe that our entertainment vision and values are moving forward with those of Yorkshire County Cricket Club. Our ambition is to help make the Headingley venue a beacon for equality and inclusivity in Yorkshire and sport in general. We are looking forward to a great partnership with the club,” Karnesh Sharma, Founder, Clean Slate Studios, said.
IPL 2022: Virat Kohli’s brother-in-law signs two-year sponsorship deal with Yorkshire, Headingley to be named ‘Clean Slate Pavilion’
It should be noted that, Virat Kohli’s wife Anushka Sharma announced her decision to split from Clean Slate Filmz last month, making Karnesh the sole owner of the company.
As for the Yorkshire deal, which will run through for two years, will have Clean Slate’s major presence on Headingley’s East Stand. Apart from that, Clean Slate’s logo will feature in all non-televised matches besides pitch branding and training outfits.
IPL 2022: Virat Kohli’s brother-in-law signs two-year sponsorship deal with Yorkshire, Headingley to be named ‘Clean Slate Pavilion’
“This new partnership – with a vibrant Indian brand that knows how to entertain diverse communities – is an exciting step forward for Yorkshire. Our proud club has a great future, welcoming everyone to our grounds and the sport. And our new partners are champions of inclusivity, diversity and equality. We’re excited to see this new and important partnership take on more of the commitment to women’s sport. As this relationship develops, it will be in our members, our Will bring more opportunities to communities and our teams and we are excited and excited to have Clean Slate with us,” Lord Patel, chairman of the YCCC, said.
Most importantly, Yorkshire County Cricket Club is aiming to move past the racism allegations and bitter feud with former captain Azeem Rafiq. He told Sky Sports that the name “fitted perfectly” and hoped that the club will start with a Clean Slate and make changes so that no one ever has to face what he had.
“It is a clean slate. The name is one thing, but it is everything else from now on that happens that is important. There’s a lot of good primary schools around Headingley and a big diverse community. I just want them to be able to walk past Headingley and look at Headingley and think this is my club,” Azeem Rafiq said.
IPL 2022: Virat Kohli’s brother-in-law signs two-year sponsorship deal with Yorkshire, Headingley to be named ‘Clean Slate Pavilion’
