IPL 2022 Viewership Ratings – IPL 2022 TV Ratings: The RATING Shocker for IPL 2022 has reached unprecedented levels now. For the first time ever in 15 years of history of the league, the IPL Qualifiers, IPL Eliminator have rated even lower than the matches of LEAGUE stage. Such has been the slide in the Broadcast Viewership of IPL 2022 that official broadcaster’s most watched channel Star Sports 1 Hindi has fallen to No. 5 in the IPL Playoff Week: Follow Indian Cricket LIVE Updates & IPL Media Rights Tender LIVE Updates with InsideSport.IN
IPL Media Rights Tender : IPL per match value ready to cross 100 Crore, ‘will overtake Premier…
BARC DATA Week 21: Saturday, 21st May 2022 to Friday, 27th May 2022
- Star Sports 1 Hindi, the flagship channel of Disney Star could only deliver 1782,000 Weekly AMA Average
- This is even 10-12% less what Star Sports 1 Hindi was delivering in the LEAGUE Phase.
- In comparison SUN TV delivered 2553,000 Weekly AMA Average. Star MAA, Star Plus and even a movie channel by the name of Goldmines delivered more viewership during the week.
IPL 2022 Viewership: Qualifiers & Eliminator fail to bring RATINGS CHEER, Broadcast viewership slides further as STAR SPORTS falls to NO. 5 in TOP 10 Channels list
IPL 2022 TV Ratings: The most striking figures comes from when the DATA is compared with the LAST EDITION in IPL 2021.
IPL 2021 at the same stage made Star Sports 1 Hindi a No. 1 channel and delivered 2732,000 Weekly AMA Average. The comparsison clearly shows that IPL RATINGS Fall for the Qualifiers and Eliminator is in the range of 30-35% vis a vis last year.
- IPL 2021: 2732,000 Weekly AMA Average for STAR SPORTS 1 Hindi
- IPL 2022: 1782,000 Weekly AMA Average for the same channel.
Week 21: Saturday, 21st May 2022 to Friday, 27th May 2022
What is industry saying on fall of Broadcast Viewership for IPL 2022?
During the course of IPL 2022, various stakeholders in the industry has raised concerns in the fall of TV Ratings for IPL. Be it the ON-AIR Brands, Broadcaster who are potential bidders for IPL Media Rights or even the ON-GROUND Brands – all are concerned with the situation.
Shashank Srivastava, senior executive director (marketing & sales), Maruti Suzuki India also has been quoted by FE on dip in ratings. Maruti went to the extent of discussion with Star Sports for the compensatory spots according to Srivastava.
“In the first 25 matches this season, if you look at our TG, which is male and between 22 and 40 years of age, the TVR (television ratings) drop is around 58% and much higher than the average viewership decline of around 30-35%,” said Srivastava. “We are in discussions with Star Sports to provide additional FCT (free commercial time) on live matches so that the overall reach numbers and commitments that were made can be met.”, said Srivastava
InsideSport has learnt, that some of the brands are likely to get compensatory spots during the India vs South Africa T20 Series.
“See we have paid 15% more and the numbers are down by 28-30%. It’s quite a dampener for us. We obviously are talking to Star Sports for some compensatory inventory and hopeful of the solution. They have assured they will do something during the forthcoming India vs South Africa T20 Series”, said one of the advertiser on IPL 2022 this year.
IPL Media Rights Tender – IPL Rights Base Price Questioned? After seeing the ratings fall by almost 30%, even potentianl media rights bidder Sony Pictures Network (SPN) was quoted by ET questioning the steep BASE-PRICE for the rights.
According to SPN’s lead executive, the BCCI needs to be realistic about the BASE PRICE. The executive in a interview to ET said the ratings for IPL is down & their needs to be a REALITY CHECK by the BCCI:
“It’s a very aggressive reserve price and there has to be a reality check. TV viewership of IPL has dropped by over 34% and at a time when the rights are coming up for renewal,” NP Singh, managing director and CEO of Sony Pictures Networks India (SPN)
So will Sony still bid for IPL Rights?
“The outlay expected, given the reserve price, is very high and we will have to factor in the expected growth of the market as well as possible economic and other risks that the market may see in the next five years,” he said. “So, we will weigh everything before we decide on what to do. ”
IPL Media Rights Tender – Will the steep base price dissuade takers?
- Bundle A – Indian Sub Continent Broadcast: Base price in this category is Rs 49 crore per game. Overall 74 Games base price would be Rs 18,130 crore for five years.
- Bundle B – Digital rights Indian Sub-Continent: Base price for this package is Rs 33 crore per game. For five years, the calculation is Rs 12,210 crore.
- Bundle C: Non Exclusive Package (DIGITAL): The much-debated special package is in Bundle C which comprises 18 games and the reserve price in this cluster is Rs 16 crore per game. At 74 games per season and calculated for five years, the price of this bundle is Rs 1440 crore. This 18 Games in this package will be – Opening Match, 4 Playoff matches & 13 Evening Double Header matches
- Bundle D: Rest of the World Rights (Outside Sub-Continent): Base price for this package is Rs 3 crore per game. The combined value of the reserve price is Rs 1110. crore for five years.
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