IPL 2022 – Delhi Capitals Videos: Rishabh Pant led Delhi Capitals team has claimed that the franchise recorded the highest video views among all teams in the IPL 2021. According to JSW-GMR co-owned Delhi Capitals’ holistic digital strategy has paid rich dividends. The team recorded the highest videos views on their native social channels (Facebook and Instagram) among all IPL teams last season – Follow IPL 2022 LIVE Updates on InsideSport.IN
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IPL 2022: Rishabh Pant’s Delhi Capitals register more video views than CSK, KKR, MI & others in IPL 2021
Delhi Capitals Big Claim: According to Delhi Capitals official press release, these views came across a record 728 video content pieces produced by the franchise. This is the most by any sports team across the world according to the release.
The team has also claimed that during the season months they recorded more views than Manchester United.
Delhi Capitals recorded 318 Million on Facebook during the season months & were second only to FC Barcelona.
IPL 2022: Rishabh Pant’s Delhi Capitals register more video views than CSK, KKR, MI & others in IPL 2021
- Delhi Capitals’ online community grew to 12.88 million fans (Facebook, Instagram and Twitter)
- DC claims that they have registered a staggering 105.8 million interactions on its social media content.
In 2021, the franchise registered signed a branded content partnership with OctaFX for DC TV – the team’s video content platform.
The association was a resounding success as Delhi Capitals delivered 309.5 million views across 474 pieces of branded content for the trading company.
IPL 2022: Rishabh Pant’s Delhi Capitals register more video views than CSK, KKR, MI & others in IPL 2021
IPL 2022 – Delhi Capitals Big Claim: Delhi Capitals says ahead of IPL 2022, team is working towards catering to the growing demand for content marketing solutions.
The franchise’s diversified offering currently includes branded content, bespoke videos and integrated brand campaigns.
DCTV offers its fans diverse video content, ranging from candid behind the scenes access to the team’s award-winning video series “Salaam Dilli” which features inspiring citizens from the city.
IPL 2022: Rishabh Pant’s Delhi Capitals register more video views than CSK, KKR, MI & others in IPL 2021
Speaking on the team’s digital success, Interim CEO Vinod Bisht, said “For Delhi Capitals, it’s always Fans First. So, when the pandemic threatened to distance us from our fans, we shifted our focus on meaningful digital content that continues to make fans feel like they were always going to be a part of the DC ecosystem. Additionally, digital content is a source of revenue generation, and is well and truly the future of modern-day sports, making it a win-win for all stakeholders.”
IPL 2022: Delhi Capitals Retentions: DC has retained 4 players from the last team for IPL 2022. Rishabh Pant (16 Crore), Axar Patel (9 Cr), Prithvi Shaw (7.5 Cr), Anrich Nortje (6.5 Cr). DC will now go into auction with 47.5 Cr remaining purse.
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