IPL 2022: Rajasthan Royals Ravichandran Ashwin ties with Colgate for awareness campaign – RR off-spinner Ravichandran Ashwin has tied up with Colgate for an awareness campaign. Ashwin is not new to doing endorsements related to such kinds of campaigns. He has time again stressed the importance of making a change by standing up for what is right. With Colgate also the off-spinner will try to spread the message to people about diabetes. Follow IPL 2022 Live Updates on InsideSport.IN.
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Ashwin’s father was diagnosed with diabetes and in the Colgate awareness campaign, the off-spinner will speak about the changes his family underwent.
IPL 2022: Rajasthan Royals’ Ravichandran Ashwin ties up with Colgate for awareness campaign
Research done in India and around the world suggests that people with diabetes are 3 times more likely to get gum infections as compared to the non-diabetic population.
Colgate has launched a special Toothpaste for Diabetics to address these specific problems and on this World Health Day Colgate has partnered with cricketer R.Ashwin to promote awareness about the special oral needs of people with Diabetes.
In the awareness campaign, Indian cricketer R.Ashwin speaks from his experience of witnessing his fathers experience after being diagnosed with Type 2 Diabetes.
He gives a glimpse of the changes his family had to incorporate into their daily life after the diagnosis.
It brings to the forefront the relatively unknown connection between diabetes and its oral complications and highlights the importance of oral health management and the benefits of Colgate’s special Oral care Toothpaste for people with diabetes.
IPL 2022: Rajasthan Royals’ Ravichandran Ashwin ties up with Colgate for awareness campaign
Talking about the campaign, Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited, said,
“Few people realize that Diabetes and Oral Health are very closely related. In Fact, 9 out of 10 Diabetics suffer from oral health problems, and these oral health problems further complicate diabetes management. Colgate has launched a special toothpaste for Diabetics”
The awareness campaign will be visible across digital platforms. It will Run in Hindi, English, Gujarati, Marathi, Kannada, Telugu, Tamil, and Bengali languages.
Conceptualized by VML Y&R in partnership with Redfuse media, the campaign aims to create awareness of how gum infections.
Speaking about the idea behind the campaign, Mukund Olety, Chief Creative Officer at VMLY&R said, “Ashwin’s father has Type-2 diabetes and Ashwin, despite his busy schedule, takes time out to help his father in diabetes care. They have made changes in their lifestyle as well. And all of this can be seen in the film. The film is a slice of their life, a day in their household.”
Follow IPL 2022 Live Updates on InsideSport.IN.
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