IPL 2022 Fantasy Gaming – Fantasy Gaming IPL Advertising: The top fantasy gaming companies are investing in 1000 Crore on advertising around IPL 2022 this year. According to a top Industry source, the leading fantasy companies like Dream11, MPL, My11Circle and few others put together have invested in close to 1000 Crore on broadcast, digital advertising and team sponsorships this year: Follow IPL 2022 LIVE Updates with InsideSport.IN
“They are one of the biggest category of advertiser on IPL. Our estimates is 3-4 top established players are investing in almost 1000 crore. If the little known companies are added up with the monies they are investing on digial advertising, the figure can go up to 1200-1300 Crore”, said head of top media buying agency.
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IPL 2022 Fantasy Gaming: Dream11, MPL, My11Circle and other fantasy players pumping in almost 1,000 Crore in advertising on IPL 2022
Fantasy Gaming IPL Advertising: Where & how the top fantasy players are investing?
Dream11: Co-Presenting Partner on both Star Sports Network & Disney+ Hotstar. Dream11 also has a tie up with 8 IPL Teams. Other than this Dream11 is also the Associate Sponsor of IPL & BCCI.
My11Circle: The company which has BCCI President Sourav Ganguly as brand-ambassador is the TITLE Partner for Lucknow Super Giants team. My11Circle is also spending BIG BUCKS on both television and digital advertising this IPL to increase user base.
MPL: Mobile Premier League was the title partner of Kolkata Knight Riders. MPL has launched the Great Indian Gaming League (GIGL) which is coinciding with IPL.
“As part of this, we have planned tournaments across all offerings such as fantasy, casual games and e-sports, starting from March 24 till May 29, 2022, with a total value of Rs 2,000 crore (prize pool). We are expecting more than 7 million players to participate during the two-month long tournament,” said Manish Shrivastava, VP, marketing, MPL in a official release by the company.
Other than this companies like WINZO (Title sponsor for KKR), Fantasy Akhada, Ballebazi, PlayerzPot and various others are spending 40-50% of their overall marketing budgets on IPL.
“Our hopes are high from this season and we are looking forward to a full-fledged season on Indian soil. Our target this year is to grow by 50 percent in terms of users,” said Saurabh Chopra, CEO, BalleBaazi.com.
According to Sumit Jha, founder of fantasy sports platform Fantasy Akhada – almost 50-60 new fantasy players mushroom up during every IPL Season.
Why Fantasy players invest so big on advertising around IPL?
- The fantasy sports platforms increase their user base by 50-100 percent during every IPL Season.
- The platforms increase entry fees by around 30-40 percent every year.
- More participation, more entry fees – means more revenues and traction for the industry.
- Rake revenue is the contest entry amount (CEA) of which 10-20 percent goes to fantasy sports platforms as their fees. The rest makes up the prize pool.
- Entry fees is charged per contest/match.
- IPL is always the key driver for the FANTASY industry. The industry’s base grew by over 20 lakh users between May and June 2021 thanks to phase 1 of IPL 14, according to a report by the Federation of Indian Fantasy Sports (FIFS).
- Overall, the fantasy sports industry in India has the largest user base, growing from 9 crore in December 2019 to 13 crore in March 2021.
- The sector’s market size, which is the total CEA, grew from Rs 16,600 crore in FY20 to Rs 34,600 crore in FY21.
IPL 2022 Fantasy Gaming: Dream11, MPL, My11Circle and other fantasy players pumping in almost 1,000 Crore in advertising on IPL 2022
IPL 2022 Fantasy Gaming – Fantasy Gaming IPL Advertising: Growth in fantasy sports: According to the Deloitte-FIFS 2022 report, fantasy sports platforms reported operating revenue of Rs 5,200 crore in FY21. Gross revenues of online fantasy sports operators in FY19 were Rs 920 crore and Rs 2,400 crore in FY20.
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