Multiple-time champions Chennai Super Kings and Royal Challengers Bangalore have partnered with lifestyle brand EUME as their official mask partner for the upcoming 2020 Indian Premier League (IPL) season. The association will see CSK players and their support staff wear EUME masks. A well-known brand for its worldwide patented massager backpack, EUME launched a wide range of high-grade masks in the wake of the COVID-19 pandemic.
The lifestyle brand teamed up with the two leading IPL teams to keep their cricketers safe during IPL-13 to be played in the UAE between September 19 and November 10. The brand has also unveiled special edition masks for CSK and RCB fans, similar to the ones worn by their players. The masks are available on all leading e-commerce platforms and EUME’s website
Speaking about the association, Naina Parekh, Founder & Director of EUME said, “We are extremely honored to have inked this historic association with MS Dhoni-led Chennai Super Kings. We are delighted that our masks shall play a pivotal role in keeping the teams safe during the pandemic while significantly contributing to the sporting community. Our masks are armed with 4 ply shields that make it pollution, dust, and bacteria-resistant while also keeping it easy to wear for outdoor activities.”
The IPL is the most-watched sports broadcast in India, with over 900 million viewers in 2019 alone. Cricket fans across the globe will again tune in to this year’s edition of the most popular T20 league in the world.
“It’s essential to wear a high-grade mask during the pandemic. EUME’s advanced technology keeps you safe and their aesthetically designed masks are easy to wear during outdoor activities,” CSK CEO KS Viswanathan said.
CSK shared this announcement on their social media handles, saying, “While it’s time to #WhistlePodu, don’t forget to #MaskPodu! Safe and stylish #Yellove CSK masks, courtesy @eumeworld. Check out #EUME for the entire range of official CSK Masks at #SafetyFirst #DoTheUnDone”
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