Indian Cricket Jersey Sponsor – Byjus Lionel Messi: The Indian EdTech Giant is pulling out of Indian Cricket. BYJU wants to end deal with the BCCI for Indian Cricket Team Jersey with immediate effect. But the ‘TROUBLED’ entity will continue their relationship with World’s greatest Footballer Lionel Messi. Messi has just posted ‘Namaste India’ on his Instagram to the delight of his millions of followers. The post carries a series of pictures showing Messi wearing BYJU’S jersey to promote the cause of equitable and accessible education through the BYJU’S Education For All (EFA) foundation. Follow Team India News updates with InsideSport.IN
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Edtech company BYJU’S had announced Messi as the global brand ambassador of EFA, its social initiative, a month before the World Cup began in November.
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Messi is known to promote the cause of equal education and also serves as a global brand ambassador of UNICEF.
“Children are our future,” Messi wrote, adding that no matter where they live, every child deserves an equal opportunity to learn and grow. Messi’s post garnered nearly 10 million, or 1 crore, likes in the first ten hours, making it one of his most popular endorsement posts.
Under EFA, BYJU’S provides its products free-of-cost to children from disadvantaged backgrounds.
“We are honoured to have Lionel Messi join us in our mission to provide accessible education for all children, regardless of their background or location,” said Divya Gokulnath, co-founder of BYJU’S. “Messi’s passionate advocacy for education and children aligns perfectly with our own values at BYJU’S, and we look forward to working with him to expand the reach and impact of our Education for All initiative.”
Byju’s to pull out of Indian CRICKET: In November, Byju’s had communicated to the BCCI that it wants to exit as the jersey sponsor of the Indian cricket team. But the board asked the edtech company to continue until at least March 2023.
However, in June, BYJU’s had extended its jersey sponsorship agreement with the BCCI until November 2023 for an estimated USD 35 million.
While an approximately Rs 140 crore will be paid to the BCCI through bank guarantee, the remaining, around Rs 160 crore, will be paid via installments.
“Only Byju’s and Star India issues were discussed in the meeting but that also took well over an hour. It was a serious matter involving millions of dollars so naturally it took time,” a BCCI source told PTI.
Byju’s, which was one of the sponsors of the FIFA World Cup, plans to lay off around 2500 of its 50,000 workforce by March in its aim to become profitable.
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