IND vs SA LIVE Broadcast – INDIA SA Series Advertisers: Call it a cricket fatigue or bad timing – but the India vs South Africa T20 Series is struggling to attract advertisers. According to available information, the official broadcaster STAR SPORTS is struggling to sign ON-AIR Sponsors for the series. The series is just 8 days away and big chunk of inventory is yet to be sold out by STAR Sports: Follow India vs South Africa T20 Series LIVE Updates with InsideSport.IN
“IPL has just finished and the number were not that great. Obviosuly advertisers are little reluctant to come on board for India vs South Africa bilaterals. Moreover the start up community who are the biggest spenders on cricket are anyway going little slow. The sales will surely be impacted”, said one of the top Media Executive who is privy to the situation.
InsideSport tried reaching out to Disney Star Sales team but did not get any reply on the query.
According to further information available with InsideSport usual advertisers i.e BYJU’s, Dream11 and few others have already signed up as sponsors. But good chunk of sponsorship pie is still up for grabs.
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IND vs SA LIVE Broadcast: Official Broadcaster STAR SPORTS struggling to sign sponsors for India vs South Africa T20’s, advertisers reluctant to buy inventory for 5 MATCH Series
The tighting of purse strings by the investors is hitting Indian startups hard.
Some of the top notch advertisers on cricket are currently downsizing their teams and is unlikely to advertise on the series.
Mobile Premier League (MPL), Official KIT Sponsor for team India has announced layoffs. MPL will let go of more than 100 employees.
MPL is not the first cricket sponsor to get impacted by the current slowdown.
Some of the top sponsors of just concluded IPL 2022 also have now adopted a cost-cutting approach.
- Edtech brand Unacademy, the official partner of IPL 2022 and sponsor of Kolkata Knight Riders team, recently laid off around 600 employees which is about 10 per cent of the company’s total workforce.
- Meesho, the sponsor of IPL’s official broadcaster Star Sports and the Gujarat and Rajasthan teams, has laid off 150 employees from its grocery business.
- Swiggy sponsor for IPL Central & LIVE Streaming partner is also scaling down operations of its subscription-based morning delivery service SuprDaily
All of these advertisers will stay away from India vs South Africa T20 series.
The five-match T20I series will witness the top performing players of IPL who will be looking for opportunities to grab the spotlight and stake a claim to become regulars in the Indian side.
The BCCI selection committee rewarded Sunrisers Hyderabad’s speedster Umran Malik and Punjab Kings’ Arshdeep Singh with a spot in the 18-member squad that will be led by KL Rahul.
22-year-old Malik has had a breakout season, picking 22 wickets in 14 fixtures, often clocking speeds more than 150 kmph.
Arshdeep meanwhile, has raised his stakes as a death bowler at Punjab Kings.
Hardik Pandya returns to the squad and so does Dinesh Karthik, who has been phenomenal for Royal Challengers Bangalore this season.
| South Africa tour of India, 2022 | ||||
| Sr. No. | Day | Date | Match | Venue |
| 1 | Thursday | 9th June | 1st T20I | Delhi |
| 2 | Sunday | 12th June | 2nd T20I | Cuttack |
| 3 | Tuesday | 14th June | 3rd T20I | Vizag |
| 4 | Friday | 17th June | 4th T20I | Rajkot |
| 5 | Sunday | 19th June | 5th T20I | Bengaluru |
India on verge of WORLD RECORD: Most Consecutive T20I Wins Record
- 66 runs vs Afghanistan
- 8 wickets vs Scotland
- 9 wickets vs Namibia
- 5 wickets vs New Zealand
- 7 wickets vs New Zealand
- 73 runs vs New Zealand
- 6 wickets vs West Indies
- 8 runs vs West Indies
- 17 runs vs West Indies
- 62 runs vs Sri Lanka
- 7 wickets vs Sri Lanka
- 6 wickets vs Sri Lanka *
Follow India vs South Africa Series and IND vs SA T20 updates on InsideSport.IN
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