IND vs AUS LIVE Broadcast: Amid the ongoing Broadcasters vs Cable Operators standoff, fans have made their voices heard on social media. More than 40mn households are set to lose out on coverage of the Border Gavaskar Trophy and the IPL 2023 season. The broadcasters have cut their coverage to cable operators following TRAI’s new tariff order 3.0. The cable operators meanwhile have contested the hike, with the likes of Star Sports, Zee and Sony turning off their feed. Follow India vs Australia LIVE Updates on InsideSport.IN.
IND vs AUS LIVE Broadcast: ‘Greedy Broadcasters’ trends on Twitter as Fans lambast Star Sports amid Broadcasters vs Cable operators STANDOFF, 40 million fans set to lose out on India vs Australia & IPL 2023 coverage, Follow LIVE Updates
The scuffle between the All India Digital Cable Federation (AIDCF) and broadcasters is going on ever since the TRAI’s new tariff for TV channels. The broadcasters have added a 10-15 % to their new tariff, raising the prices from Rs 12 to Rs 19. The prices came into effect on February 1. . The AIDCF has opposed the hike as distribution platform operators (DPOs) refuse to sign the agreement. Hence, the broadcasters like Zee, Disney Star India and Sony have turned off their feeds.
The decision to do so has been met with severe criticism from fans. On Tuesday, ‘#GreedyBroadcasters’ was trending on Twitter, with many expressing their disappointment with the ongoing issue. Fans lambasted the likes of Star Sports for ‘looting’ their audience. Star is the official broadcaster of India vs Australia series and the IPL. Viacom has digital rights for IPL and overall media rights for WPL.
Some of the broadcasters have laid-off people or will lay off people in the future and they dare to increase prices what a hypocrisy. @TRAI @PMOIndia @HMOIndia @ianuragthakur @MIB_India @ANI @PTI_News @Robertiger #GreedyBroadcaster pic.twitter.com/Os9a0ztQTQ
— Sandeep kishore 🇮🇳 (@sandeepkishore_) February 20, 2023
Not too late till we see channels like TRAI tak, TRAI TV or even TRAI 18 such is the sorry state of TRAI who has failed to even complete its basic KRA as a regulator @AIDCF_IN #GreedyBroadcaster pic.twitter.com/iH1w2qc9vT
— Versha Singh (@Vershasingh26) February 20, 2023
I think @TRAI should step in and find a more consumer-friendly solution. This is not fair at all. @PMOIndia @HMOIndia @ianuragthakur @MIB_India @ANI #GreedyBroadcaster pic.twitter.com/Y64oBWvL6I
— Abbas Mirza (@AbbasMi76986837) February 20, 2023
It’s about #GreedyBroadcaster we need to know why are the regulators silent when so many people are suffering @TRAI @PMOIndia @HMOIndia @ianuragthakur @MIB_India @ANI @PTI_News pic.twitter.com/AR8d0QSv6z
— Jitendra Yadav 🇮🇳 (@jeeetofficial) February 20, 2023
Broadcasters vs Cable TV Operators: Why the standoff?
- Cable TV operators consider the price hike steep and have refused to sign the agreement.
- So far, only Siti Cable has signed the agreement.
- Cable TV operators are against the price hike and say the 10-25% hike is too steep.
- As AIDCF fights the matter in court, the broadcasters have switched off the feed to most of the cable TV operators.
- Both Kerala and Karnataka High Court have refused to stay the amendment and posted the hearing for February 22.
- As a result, around 40 million households are not able to watch India vs Australia match.
- If the standoff continues, they will also not be able to watch Women’s Premier League and IPL 2023.
“Disney-Star, Sony and Zee have disconnected services of their channels on the members of AIDCF as well as other cable TV platforms. These cable TV platforms have not executed the revised RIOs with these broadcasters as a mark of protest against the unreasonable pricing by the broadcasters,” AIDCF said in a statement.
IND vs AUS LIVE Broadcast: ‘Greedy Broadcasters’ trends on Twitter as Fans lambast Star Sports amid Broadcasters vs Cable operators STANDOFF, 40 million fans set to lose out on India vs Australia & IPL 2023 coverage, Follow LIVE Updates
What is New Tariff Order 3.0? – As per the Telecom Regulatory Authority of India (TRAI), the new regulation (NTO 3.0) is an agreement between broadcasters and AIDCF on price hikes of television channels or channel bouquets. The prescribed fee hike per channel is anywhere between 10 to 25%. The regulation was scheduled for implementation on Feb 1.
However, despite failing to sign on the dotted lines on the deadline, broadcasters continued to provide feed. However, Zee has now refused. Disney Star and Sony too have fallen suit.
“Dear consumers, the broadcaster has made a steep increase in the prices pursuant to the new tariff order by TRAI. Please note that Broadcaster may switch off the channel from our platform as we have decided to protect the interest of the consumers against any hike in channel prices. Request your cooperation,” Hathway ran a warning on its Star Sports feed.
Indian Broadcasting and Digital Foundation (IBDF) which represents the broadcasters and digital streaming platforms said in a statement that the price increase is only 5% after 4 years.
“Broadcasters had taken a price increase after 4 years post the release of new NTO guidelines by TRAI. Most DTH and Cable operators, whose base adds up to 80% of India’s PayTV customers, have already started implementing the new prices and they have had to increase consumer prices by approx 5 per cent after 4 years,” IBDF Secretary-General Siddharth Jain said in a statement.
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