ICC WTC Finals LIVE – Star Sports Striking Big: The concept of World Test Championship Finals is really resonating well with the advertisers. As Virat Kohli’s India is gearing up for the inaugural WTC Finals against New Zealand, official broadcaster in the Indian Sub-Continent is striking rich with the advertisers. According to the reports and information available, Star Sports has signed 15+ advertisers for the finals that includes the likes of Byjus, Dream 11, Cars24, ThumsUp, Skoda, MRF, Cred, PolicyBazaar, Pharmeasy, PaisaBazaar, Niyo Solutions, and Ultratech
According to a report by E4M, the sponsors are paying Rs 2.5 lakh per 10 seconds while spot buyers are shelling out out Rs 2.8 lakh per 10 seconds. The rate of inventory is almost 50% more than what a normal India bilateral test is sold for.
The broadcaster could end up with an estimated revenue of Rs 80-85 crore if all the ad spots over 5 days are consumed. It is worth noting that each India test match as per Star Network deal with BCCI is worth 52 Cr.
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“The World Test Championship is a marquee property for Star India, and the recent promotional film launch just adds to the anticipation of the fans and advertisers alike. The opportunity of India being throned as the World Champion and being the first team in the World to win across all formats has attracted advertisers across categories. Our broadcast across five languages at prime time is set to captivate the heart of every fan and leverage the high appeal of the country to see how India fares in this historic face-off,” Star Sports EVP Anil Jayaraj was quoted by Exchange4Media.
ICC WTC Final: Star Sports mega-broadcast plan for IND vs NZ final
ICC WTC Final: Star Sports has planned mega-broadcast around the WTC Finals and will air the finals in multiple languages. This will be the first time when a test match will be aired in multiple languages on the platform. According to the information available Ind vs NZ WTC Final will be live broadcasted on the Star Sports network and streamed on Disney+ Hotstar across five languages.
To have the widest possible reach, the event will be broadcast across five languages – Hindi, English, Tamil, Telugu, and Kannada. The first-ever World Test Championship final will be held from 18-22nd June at The Ageas Bowl in Southampton.
The broadcaster has also aired the promo ‘On the brink of greatness’ on the network around the historic encounter.
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Star Sports on its official Twitter handle posted the promo video with the caption,“#TeamIndia stand on the brink of greatness – it’s time for the #ICCWTCFinal! Will #TeamIndia’s fearless journey end with them winning #TheUltimateTest? #INDvNZ | June 18-22, 2:30 PM | Star Sports Network & Disney+Hotstar VIP.”
ICC WTC Final: Playing Conditions release by ICC
ICC WTC Finals – India vs New Zealand: ICC, in an official release, stated that the playing conditions confirm that a draw or a tie will see both teams crowned as joint winners as well as the allocation of a Reserve Day as 23rd June, to make up for any lost time during the regular days of the Final. Both of these decisions were made in June 2018, prior to the commencement of the ICC World Test Championship.
The Reserve Day has been scheduled to ensure five full days of play, and it will only be used if lost playing time cannot be recovered through the normal provisions of making up lost time each day. There will be no additional day’s play if a positive result is not achieved after five full days of play and the match will be declared a draw in such a scenario, read the press note.
In the event of time being lost during the match, the ICC Match Referee will regularly update the teams and media about the way in which the Reserve Day may be used. The final decision on whether the Reserve Day needs to be used will be announced at the scheduled start of the last hour on the fifth day.
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