ICC Sponsors – Upstox, BharatPe to join ICC Sponsorship list soon: The sponsor list for the International Cricket Council (ICC) tournaments is growing by the day. Right before the World Test Championship finals between India vs New Zealand, ICC is all set to seal deals with IPL 2021 Central sponsor Upstox (Online Trading company) & with Online Payments company BharatPe.
This is in addition to recently announced sponsorship deals with Byju’s & yet to be officially declared deal with Himalaya Drug Company.
ICC Sources confirmed the conversations with the brands to InsideSport.co, but refused to officially confirm it as the paper-work is still pending.
According to the industry experts, the reason for Indian brands lapping on to ICC Sponsorships is very simple – that two of the next 3 ICC World Cups are to be held in India and brands want to be part of these marquee events.
Also Read: Cricket Business: ICC all set to sign new sponsorship deal with Himalaya Drug Company
Other than this hype around ICC World Test Championship finals between India and New Zealand in June has further fueled this interest. All the new signings by the Global governing body of cricket will be also part of sponsorship integration during the WTC Finals.
IPL 2021: Upstox entering cricket in a big way – The Online Trading company off-late is making big investments in cricket. Though the BCCI is yet to officially announce the deal but according to the information available with InsideSport.co, Upstox has already signed as IPL’s official partner and now on the verge of sealing deal with ICC. Upstox is one of India’s fastest-growing brokers and online trading platform. ICC deal will be Mumbai based company’s second big investment into the world of cricket advertising.
BharatPe to sign deal as ICC Sponsor: Flushed with funding, fintech platform BharatPe had signed up 11 Indian national level cricket players as its brand ambassadors last year and now soon will be seen as ICC Sponsor. The players comprise Rohit Sharma, KL Rahul, Ravindra Jadeja, Suresh Raina, Jasprit Bumrah, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Mohammed Shami, Yuzvendra Chahal, and Shubhman Gill.
The Delhi-based platform also has Bollywood Super-Star Salman Khan as its brand ambassador.
Due to the Covid-19 pandemic, starting October 2021 ICC is due to conduct 3 World Cups till 2023. Beside this ICC World Test Championship, Women’s 50 overs World Cup. Age Group World Cups have made the ICC portfolio very attractive for the brands in India.
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