The International Cricket Council (ICC) announced on Wednesday, August 23, that they are signing Mastercard as their global partner for the upcoming ODI World Cup 2023. The tournament will be held in India between October 5 and November 19, 2023, and Mastercard is being roped in to provide a ‘priceless’ experience to the fans.
Mastercard will continue its rich legacy of sports sponsorships to provide unique experiences to its cardholders and customers through exclusive benefits. With cricket being one of the most popular sports in India, South Asia, and many other regions across the globe, the World Cup places fans at the centre of the action, enabling them to experience the game like never before.
In addition to the exclusive 24-hour pre-sale window, Mastercard cardholders will be able to avail themselves of several benefits. These opportunities include the chance to meet cricket legends, get up close to the Men’s Cricket World Cup trophy, and experience unique access on match days. Children of cardholders aged between 12 and 18 will also have the chance to be a part of the flagbearer program, and there will be a wide range of offers for Mastercard cardholders on official ICC merchandise.
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Mastercard’s tie-up with the ICC highlights the brand’s commitment to cricket and adds to the global technology company’s prestigious international sports sponsorship portfolio, which includes associations with the likes of the UEFA Champions League and the PGA Tour.
ICC Chief Executive, Geoff Allardice said: “We are delighted to announce Mastercard as a global partner for the ICC Men’s Cricket World Cup 2023, the pinnacle event of the one-day game. Mastercard brings its rich experience of sports partnerships to the table, and the ICC is looking forward to collaborating with a renowned global brand to bring many benefits to cricket lovers around the world.”
Chief Marketing and Communications Officer at Mastercard, Raja Rajamannar said: “Cricket is a huge passion for millions of people across the globe, particularly in India and South Asia. We are excited to partner with the ICC for the 2023 ICC Men’s Cricket World Cup, allowing us to bring fans closer to their passion for the sport. We’re dedicated to connecting our customers, cardholders and all cricket enthusiasts to priceless possibilities throughout the tournament.”
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