ICC Media Rights Tender – Confusion over ICC Bid Process: After participating in a very transparent E-Auction process for the IPL Media Rights, the Indian broadcasters are a confused lot as the ICC starts their media rights sales process. The tender will be released today. The potential bidders will have to submit their bids by August 22nd & the winners will be announced by September: Follow Cricket News LIVE Updates with InsideSport.IN
The prominent bidders are not very sure and convinced about the sales process. ICC is set to opt for ‘closed bids’ and that has left some of the potential bidders little confused.
“Let the tender document get released 1st. It would have been good If ICC had followed a same transparent process like BCCI. It’s little confusing how the bidding will work. I guess once the bids submitted, they want to do one to one negotiations. Let’s see how it unfolds”, said one of the bidder who had recently participated in the BCCI tender.
ICC Media Rights Tender: After SUPER-DUPER IPL Media Rights Sale, ICC to…
ICC Media Rights Tender: Broadcasters asked to SUBMIT the bid by August 22nd, bidders ‘confused on the closed bid process’
Confusion over ICC BID Process: The ICC will release its tender officially on Monday. The ICC Managers will speak to the Indian broadcasters and digital players and explain the tender process.
ICC Bid Process vs IPL Media Rights Auction?
ICC Bid Process: Unlike IPL, ICC will accept closed BIDS. According to available information, the bidders via a sealed envelope will be asked to submit their bid by August 22nd. ICC will keep a right to negotiate with the bidder even after BID-SUBMISSION & BID Opening.
IPL BID Process: IPL Bid process by the BCCI was very transperant. Unlike Physical Bidding process – BCCI opted for E-AUCTION. BCCI awarded the rights to highest bidder at the AUCTION. The process was hailed by every participant as the most transparent they have participated in.
ICC Media Rights Tender: After SUPER-DUPER IPL Media Rights Sale, ICC to launch media rights tender on MONDAY: Follow LIVE UPDATES
The ITT is for the Indian market only, with up to six packages available across TV only, digital only or a combination of both.
- For the first time ever, men’s and women’s rights will be sold separately.
- Prospective partners can bid for 16 Men’s events (over 8 years) and six Women’s events (over 4 years), totalling 362* and 103* matches respectively.
- Interested parties will be required to submit a bid for the first four years of men’s events. However, they also have the option of bidding for an eight-year partnership.
ICC Chief Executive Geoff Allardice said: “International cricket consistently attracts huge audiences and that is driving significant interest from broadcasters for ICC events.
“There has been significant growth in interest in women’s cricket over the last five years and we have made a long-term strategic commitment to accelerate that growth and unbundling the rights for our women’s events will play a huge role in that. We are looking for a broadcast partner who is excited by the role they will play in growing the women’s game and ensuring more fans than ever before can enjoy it.”
How the Interested Parties can BID for the RIGHTS?
The ITT will be released on 20 June, and interested parties need to email iccmediarights2024-2031@icc-cricket.com to access the tender documents.
A decision will be made by the ICC Board in September 2022. The ITTs for additional markets will be released following that.
The media rights tender FAQ can be found here.
ICC delayed their release for the IPL media rights auction to be concluded, which ended on 14th June.
Disney Star India bagged the Indian sub-continent TV rights, while Viacom18 purchased the Indian sub-continent digital rights & international media rights.
Times Internet also emerged victorious with International media rights for US & MENA.
What events will be included in ICC Tender? The next ICC cycle for men’s cricket will include 4 T20 World Cups and 2 Cricket World Cups.
The world cups will be alternated with 2 Champions Trophy tournaments and 4 World Test Championship (WTC) Finals.
Women’s cricket cycle will see 4 T20 World Cups and 2 Cricket World Cups, along with 2 T20 Champions Trophy tournaments.
Disney Star had bagged the ICC media rights for an eight-year cycle from 2015 to 2023 for a whopping $2 billion.
The deal was almost twice the $1.1 billion that ESPN Star Sports a former joint-venture of Disney and Fox had paid for the 2007-14 cycle.
For the new cycle of rights all ususal suspects incumbent Disney Star, Sony Network, Viacom18 is expected to bid for the rights.
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