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ICC could suffer major financial losses if India doesn’t travel to Pakistan for Champions Trophy

ICC could suffer major financial losses if India doesn’t travel to Pakistan for Champions Trophy

Pakistan have travelled to India multiple times in the last decade and a half, but the favour hasn't been returned with the Men in Blue last travelling to their neighbouring land in 2008. 

The International Cricket Council (ICC) will have to face the brunt of the tussle between India and Pakistan. Following reports virtually confirming that the Board of Control for Cricket in India (BCCI) won’t send their national team to Pakistan for the Champions Trophy 2025, the Pakistan Cricket Board (PCB) is considering boycotting Team India in the ICC tournaments from 2025 to 2031. This means that the marquee India vs Pakistan match will cease to exist.

ICC’s dependence on India vs Pakistan

The ICC has made sure to milk the rivalry for the last decade, with the World Test Championship being the only ICC event where the two nations haven’t met. Both countries have been strategically placed in the same group in events following their 2007 ODI World Cup exits. The same happened with the Champions Trophy 2025, where India has drawn New Zealand, Bangladesh, and Pakistan in Group A.

However, the Pakistan Cricket Board’s (PCB) plan to boycott India could mean that the rivalry, which garners a mammoth amount of money for the ICC, won’t be a cash generation anymore. For the 2024-27 cycle, the ICC has already struck a broadcast rights deal worth $3.2 billion (Rs 27007 crore) and expects to earn around $ 1 billion (Rs 8439 crore) more in revenue from different sources. 

However, if the India vs Pakistan match doesn’t happen in the Champions Trophy, ODI or T20 World Cups, the broadcast rights for the next cycle might be reduced, and so would ICC revenue. “No India vs Pakistan games in ICC events mean all broadcast and sponsorship deals would fall out,” a source told Cricket Pakistan.

Pakistan’s importance in cricket

Although many consider the ODI to be a dying format, around 40 crore (400 million) people tuned in for the arch-rivals match in the ODI World Cup 2023 in India alone. The match between the two is often built up more than the final, and it actually garners the same amount of viewership, if not more. 

The money that the ICC generates from the rivalry then goes to several countries. This means that Pakistan’s absence won’t just affect one or two but the whole cricket fraternity. “Pakistan’s role is crucial not just for the game but for cricket’s financial ecosystem. Pakistan draws top sponsors and viewers, which translates to revenue for the ICC and all cricketing nations,” another source told Cricket Pakistan.

All Men’s ICC events from 2024 to 2031

YearICC EventsHost (s)
2024T20 World CupUSA, West Indies (completed)
2025Champions TrophyPakistan
2026T20 World CupIndia, Sri Lanka
2027ODI World CupSouth Africa, Zimbabwe, Namibia
2028T20 World CupAustralia, New Zealand
2029Champions TrophyIndia
2030T20 World CupEngland, Ireland, Scotland
2031ODI World CupIndia, Bangladesh
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