ENG vs NZ Lord’s Test – Embarrassment for ECB after 20,000 empty seats –England Cricket Board (ECB) has faced huge embarrassment ahead of the first Test match between England and New Zealand as 20,000 tickets went unsold. The unlikely situation arises after ticket prices were set high by the ECB and as a consequence will face huge economic loss. Follow All New Zealand tour of England Live Updates on InsideSport.IN.
- New Zealand’s tour of England starts on Thursday, June 2
- With just does 2 days to go, still 20,000 tickets are unsold
- Tickets priced as high as £160, which has forced the fans to sit out
ENG vs NZ Lord’s Test: Embarrassment coming ECB’s way, high prices of tickets set to leave 20000 empty seats for 1st Test between England vs New Zealand at Lords
Lords not being full this week is embarrassing for the game .. Try & blame the Jubilee if they want but I guarantee if tickets weren’t £100 – £160 it would be jam packed !!! Why are they so expensive ??? #Lords #ENGvNZ
— Michael Vaughan (@MichaelVaughan) May 31, 2022
How is the allotment of tickets? –
- The tickets are distributed on daily basis and there are vacant tickets for all five days, which have accounted for a total of 20,000.
- As of Monday evening, Lord’s was still advertising 1800 tickets as available on day one.
- 2500 tickets were available on Day 2, while 4600 on Day 3 and 9600 on Day 4.
- Usually a Lord’s test to open the English summer is the hottest ticket in town and gets a full house.
What are the usually ticket prices? –
- For the opening day, the most readily-available under-16 ticket is around £136, although the MCC says elsewhere that prices for children are between £20 and £40.
- Basic test match seats at Lord’s, which has a capacity of 31,180, range from £70 to £160, while restricted-view tickets are priced between £45 and £100, according to the Lord’s home page. Prices for children start at £20.
ENG vs NZ Lord’s Test: Embarrassment coming ECB’s way, high prices of tickets set to leave 20000 empty seats for 1st Test between England vs New Zealand at Lords
Queens’s Silver Jubilee couldn’t attract ticket sale –
- There has been no apparent surge in interest since the MCC announced last month that floral decorations and bunting around Lords.
- Lord’s will be swathed in the colours of the flag during the June 2-6 test, as part of the Queen’s Platinum Jubilee Test.
- The marketing policy was expected to attract huge crowd but plans haven’t gone that way.
- Usually the planned policy has attracted huge crowd in past, but this time it has backfired big time with ECB struggling to attract crowd.
Reason’s for low ticket sale –
- England’s poor form in the Test format is one of the main reasons for the low ticket sale.
- The English team which will be under new management of Brendon McCullum, but have lost endured poor Test form.
- Recession is also one of the big reasons why fans have turned their back on the Test match.
- The slow and poor entertainment level is also one of the reason why fans have decided not to invest in the Test match.
New Zealand’s tour of England –
| Matches | Date | Venue |
| First Test | 2 to 6 June | Lord’s, London |
| Second Test | 10 to 14 June | Trent Bridge, Nottingham |
| Third Test | 23 to 27 June | Headingley, Leeds |
ENG vs NZ Lord’s Test: Embarrassment coming ECB’s way, high prices of tickets set to leave 20000 empty seats for 1st Test between England vs New Zealand at Lords
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