The Jio effect on the Indian broadcast market is here. After tough competition from Viacom18, Disney-Star will now have World Cup 2023 LIVE Streaming and Asia Cup 2023 LIVE Streaming free on Disney+Hotstar. It should be noted that JioCinema set the trend with free IPL 2023 LIVE Streaming on mobile devices.
Disney-Star holds both digital and TV rights of ICC tournaments after paying a whopping $3.04 billion for the current cycle. However, to entice viewers after success of JioCinema in IPL, Disney-Star has made it completely free for mobile users. But for TV viewers, both tournaments will be behind paid packages.
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World Cup 2023 to be Grand Success!
Despite the notion of India shifting to digital with 3 Cr viewers tuning in to watch IPL 2023 Final, Disney-Star has shown TV is still in good stead.
Disney-Star registered a whopping 540 million viewership. With Asia Cup 2023 and World Cup 2023, the broadcaster is now want to ace the Live Streaming business as well.
It should be noted that Disney-Star already had broadcast few IPL games on its Free-to-Air Star Utsav.
“Disney+ Hotstar has remained at the forefront of the rapidly evolving OTT industry in India and the various innovations we have introduced to continue enhancing the viewer experience has allowed us to delight our audiences across the region. Making the Asia Cup and ICC Men’s Cricket World Cup available to a wider audience, we believe, will help us grow the overall eco-system,” said Sajith Sivanandan, Head of Disney+ Hotstar.
Disney+ Hotstar has created strong viewership momentum for cricket properties, with successful tournaments including the Asia Cup 2022, ICC Men’s T20 World Cup 2022, and ICC Women’s T20 World Cup 2023. The recently concluded India vs Sri Lanka, India vs New Zealand as well as India vs Australia tournaments also fared well for the platform.
Asia Cup 2023 and World Cup 2023 schedule is yet to be announced. There are chances that Pakistan can withdraw from Asia Cup, if it happens that will very much hamper the ambitions of Disney+Hotstar.
The 13th edition of the Cricket World Cup, an ODI cricket competition played every four years between ten teams and hosted by the International Cricket Council (ICC), will take place in 2023. The ODI WC 2023 is slated to take place in India from October 5 to November 19, 2023.
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