IPL 2023 LIVE Broadcast: Star Sports continue its dominance with the broadcast giants recording a massive viewership on course of the IPL. In just three days, Star Sports have clocked over a total of 8.7 billion minutes of consumption. Overall, Disney Star has seen a massive growth of 29% in TV Ratings, with nearly 140 million viewers watching the IPL 2023 Opener. Follow Indian Premier League LIVE Updates on Insidesport.IN
The numbers are encouraging especially given Star lost the streaming rights to Viacom18. The Reliance-backed brand is streaming IPL for free on JioCinema, but Star has maintained its stranglehold over the audience. Further, the JioCinema crash on Day 1 of IPL 2023, aided their rise in TV ratings.
Star upped its game this season with various campaigns promoting the upcoming IPL season. While many suspected the broadcast giants to crumble under JioCinema pressure, Disney Star held its ground and the results are there to see after the IPL opening weekend.
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“We are humbled with the overwhelming response that #IPLonStar has received from fans across the country. The massive growth in viewing time is a testament to the success of our campaign, focus on building virtues of Star Sports’ broadcast, continuing dominance of linear Television as the preferred platform for uninterrupted viewing of live Cricket and most of all, the deep relationship we share with Cricket fans,” said Sanjog Gupta, Head – Sports, Disney Star
He added, “This also reiterates the popularity of TATA IPL as the premier Cricket tournament in the world. We will continue to stay committed in our endeavour of serving fans through the power of storytelling, the best-in-class coverage and customization at scale.”
IPL 2023 LIVE Broadcast: Star Sports’ Blockbuster weekend
- 8.7 billion minutes of consumption on TV
- Consumption increases by 47% compared to IPL 2022
- 140 million users tuned in to Star Sports for Opening Ceremony, GT vs CSK clash
- A massive 29% growth in TVR compared to last season
With its fan-centric approach, the broadcasters are providing match feed in nine different languages across the country. A decorated ‘Star Cast’ comprising former Cricketers and seasoned broadcasters across languages is presenting Tata IPL 2023. They are joined by Star Sports’ IPL sutradhaar – Ranveer Singh – and legendary Telugu actor Nandamuri Balakrishna.
Initiatives like the’Fan Bus’, ‘Watching Together’ and ‘Har Society Banega Stadium’ has enhanced the fan experience for IPL 2023. Star Sports’ experts have taken part in all these initiatives providing fans with an overall immersive viewing. While MS Dhoni and Suryakumar Yadav were snapped up by Viacom18, Star set the IPL promotions ablaze with promos featuring Virat Kohli, Rohit Sharma, Hardik Pandya and Ravindra Jadeja.
Over 200 million viewers watched the build-up programming for TATA IPL 2023 even before the tournament began on Friday, which is a testament to Star Sports’ commitment to widening the coverage of the tournament beyond the live broadcast. Star Sports is optimistic that the ‘Shor’ will continue as fans enjoy the action on television.
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