Virat Kohli adds more BRAND POWER to Portfolio during IPL 2023, HSBC appoints RCB superstar as Brand Influencer, Check OUT

Virat Kohli: IPL 2023 – HSBC India has recently announced that they have signed up the Royal Challengers Bangalore star batter Virat Kohli as their brand influencer. This association with the famous cricketer is expected to amplify HSBC’s purpose of “Opening up a world of opportunity” and support the ambitions of an aspirational India going global. HSBC India, through its comprehensive suite of products and services, is well positioned to support various facets of the Indian economy that is poised for significant and sustained growth. Follow Indian Premier League 2023 Live Updates with Insidesport.IN

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The association with Virat Kohli will feature a multi-media campaign that brings to life the value proposition of banking with HSBC. The company’s release states that “Virat Kohli, the embodiment of sporting excellence, dependability, and trust will help to amplify HSBC’s purpose.” The association is expected to create a significant impact as Kohli is a symbol of an ambitious India that is striving forward.

Virat Kohli, one of the world’s best cricketers, is an inspiration to millions of people in India and worldwide. His success on the field and his commitment to excellence have made him a role model for many. The association of Kohli with HSBC India will create a perfect match between two entities that have a shared value system.

Virat Kohli Happy to be Associated with HSBC

Talking about his new innings with HSBC India, Virat Kohli said, “I’m delighted to associate with HSBC, one of the world’s premier international financial organisations. HSBC’s rich legacy in India, disciplined approach and long-standing commitment resonates deeply with my belief system of discipline, commitment and focus, aspects that have played a key role in my career so far. While people trust me to deliver on the field, I look at HSBC India as a focused and trusted financial partner to help achieve my financial goals.”

HSBC Thrilled to have Virat Kohli as Brand Influencer

HSBC India’s CEO, Hitendra Dave, expressed his excitement at having Virat Kohli as the brand influencer. He said that he sees Kohli as a perfect fit for their values. He believes that Kohli’s appeal and pursuit of excellence are aligned with HSBC India’s growth ambitions in India.

“We’re thrilled to have Virat Kohli as our Brand Influencer and see him as a perfect fit for our values of taking responsibility, collaborating, and succeeding together as a team as well as getting things done. We’re keen to partner the country in its upward trajectory of growth and our association with Virat Kohli will provide a significant impetus to this journey. Virat’s appeal and pursuit of excellence is aligned to our growth ambitions in India,” said Dave.

Sandeep Batra, Head of Wealth and Personal Banking at HSBC India, said Virat Kohli will boost their endeavor to support the aspirations of international-minded Indians. Kohli personifies discipline and commitment to his craft on and off the field, ideals that resonate with HSBC India.

“Cricket is a unifying force and strikes an emotional chord with the Indian diaspora across the world. Our endeavour to support the aspirations of the international minded Indians will be boosted by our association with Virat Kohli,” said Batra.

This association of HSBC India with Virat Kohli is a strategic move that will help the company to increase its brand awareness and visibility. Kohli’s immense popularity will help HSBC India to reach a broader audience. And his association with HSBC India will give the company a significant advantage over its competitors.

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