Indian financial services platform Groww has signed up to become ‘powered by’ sponsor for Asia Cup 2023. The news comes after the Asian Cricket Council (ACC) inked a deal with Super11 Fantasy League as the title sponsor for the continental ODI tournament. Asia Cup begins tomorrow (August 30) in Multan with a Pakistan vs Nepal clash.
Asia Cup 2023 will continue till September 17 with the final slated in Colombo. Pakistan will host 4 matches including the opener while Kandy and Colombo will host the rest of the matches. The blockbuster India vs Pakistan clash will be in Kandy on September.
Also Read: Disney-Star to generate Rs 400 Cr in ad revenues from IND vs PAK Asia Cup match
Before the Groww deal, Indian travel booking platform Ixigo became the tournament’s co-sponsor.
Disney-Star, the official broadcaster of the tournament, has already roped in multiple big brands as sponsors for the event.
Asia Cup 2023 will be free on Disney+ Hotstar mobile and that will attract a lot of viewers. With a lot of Indian youth owning a smartphone, it will help the youth-focused brands such as Groww reach more potential customers than before.
Asia Cup 2023 Sponsors: Charged by Thums Up (Coca-Cola), Amul, deodorant-maker McEnroe, Nerolac Paint, Berger Paints, Jindal Panther, Samsung mobiles, MRF Tyres, Maruti Suzuki, Amazon Pay, My11 Circle, PolicyBazaar, ICICI PRU Mutual Fund
Asia Cup 2023 Schedule – Revised
| Date | Venue | Match | Stage | Match Timing/Result |
| 6 Sep | Lahore | Pakistan vs Bangladesh | Super 4 | 3:00 PM IST (Pak win by 7 wickets) |
| 9 Sep | Colombo | Sri Lanka vs Bangladesh | Super 4 | 3:00 PM IST |
| 10 Sep | Colombo | India vs Pakistan | Super 4 | 3:00 PM IST |
| 11 Sep | Colombo | Reserve Day | (Ind won by 228 runs) | |
| 12 Sep | Colombo | India vs Sri Lanka | Super 4 | (India won by 41 runs) |
| 14 Sep | Colombo | Pakistan vs Sri Lanka | Super 4 | (Sri Lanka won by 2 wickets) |
| 15 Sep | Colombo | India vs Bangladesh | Super 4 | 3:00 PM IST |
| 17 Sep | Colombo | Final | 3:00 PM IST | |
| 18 Sep | Colombo | Reserve Day |
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