Disney Star has sealed an exclusive two-year deal to broadcast four major global T10 cricket tournaments, bringing fans in India non-stop action from the fast-paced cricketing format. In partnership with T Ten Global, Disney Star will deliver extensive coverage of the Zim Afro T10, US Masters T10, Abu Dhabi T10, and the newly introduced Lanka T10.
The coverage will be available in both English and regional languages as per The Economic Times, ensuring wide accessibility for Indian cricket enthusiasts over the next few months.
T Ten Global: Revolutionising Cricket
T Ten Global, a subsidiary of Mulk International, has been at the forefront of the T10 format since its inception in 2017 in Sharjah. Under the visionary leadership of Chairman Nawab Shaji Ul Mulk, the format has quickly gained international recognition. The success of seven seasons in the UAE has paved the way for the expansion of T10 cricket into new markets such as Africa, the United States, and Asia, establishing T Ten Global as a major player in the global cricketing landscape.
“We are thrilled to collaborate with T Ten Global to bring the excitement of T10 cricket to millions of Indian fans,” said Harry Griffith, Head of Acquisitions & Syndication-Sports at Disney Star. He highlighted how cricket in India is akin to a festival and expressed confidence that the fast-paced nature of T10 would resonate strongly with the Indian audience.
Game-Changer for T10 Cricket
Nawab Shaji Ul Mulk, Founder and Chairman of T Ten Global Sports, also expressed excitement over the partnership, noting that Disney Star’s wide reach in India would help grow the fan base for T10 cricket. “This collaboration has the potential to be a game-changer for us, and with Star Sports’ reach paired with dynamic cricket, we see a bright future ahead,” he remarked.
Star-Studded Tournaments await fans
The 2024 T10 season kicks off with the highly anticipated return of the Zim Afro T10 on September 21. The tournament will feature cricket stars like David Warner, Dawid Malan, Carlos Brathwaite, and Colin Munro, promising a week of intense cricketing action in Harare, Zimbabwe. The format, which showcases three matches per day, will provide fans with thrilling, fast-paced cricket entertainment.
Following the Zim Afro T10, fans can look forward to the US Masters T10 from November 8 to 19, where cricket legends such as Suresh Raina, Misbah-ul-Haq, Shoaib Malik, and Dwayne Bravo will take centre stage. The excitement continues with the Abu Dhabi T10 from November 21 to December 2, leading into the inaugural Lanka T10, which will wrap up the season from December 12 to 22.
Bringing thrill of T10 to Indian viewers
With this partnership, Disney Star will bring Indian fans closer to the action, showcasing the world’s best T10 players and teams. The fast-paced nature of the T10 format, combined with some of cricket’s biggest names, ensures that viewers will be treated to non-stop entertainment. As the T10 revolution continues to spread globally, Indian fans can enjoy every thrilling moment exclusively on Disney Star.
This agreement marks a significant step in the evolution of cricket broadcasting, positioning Disney Star as the go-to platform for T10 cricket in India. With a packed calendar and a star-studded lineup, the T10 tournaments are set to captivate audiences across the nation.
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