The ODI Asia Cup will be known as Super11 Fantasy League Asia Cup 2023. The Asian Cricket Council (ACC) has roped in Super11 Fantasy League as the title sponsor of the tournament. Asia Cup begins on August 30 in Multan with Pakistan vs Nepal.
Pakistan and Sri Lanka will jointly host the tournament. While Pakistan will only get 4 matches with India Cricket Team refusing to travel to the neighbouring country, Sri Lanka will host the remainig matches including India vs Pakistan on September 2 in Kandy. Colombo will host the final on Sep 17.
On Tuesday, Indian financial services platform Groww also became ‘powered by’ sponsor of Asia Cup 2023. Before Groww, Indian travel booking platform Ixigo became the tournament’s co-sponsor.
The official broadcaster of the tournament, Disney-Star has already roped in multiple big brands as sponsors for the event. Especially with three India vs Pakistan match on the cards, advertisers and sponsors will aim to reach maximum audience.
Asia Cup 2023 will be free on Disney+ Hotstar mobile and that will attract a lot of viewers. With a lot of Indian youth owning a smartphone, it will help brands reach more potential customers than before.
Asia Cup 2023 Sponsors: Charged by Thums Up (Coca-Cola), Amul, deodorant-maker McEnroe, Nerolac Paint, Berger Paints, Jindal Panther, Samsung mobiles, MRF Tyres, Maruti Suzuki, Amazon Pay, My11 Circle, PolicyBazaar, ICICI PRU Mutual Fund
“It is with great pride that Super 11 has signed on to be the Title sponsor of the Asia Cup. With the growing popularity of cricket tournaments like the Asia Cup it will allow fans to see the best teams battle it out in the longer format of the game. Already the buzz around the Asia Cup and the India vs Pakistan games is at an all-time high and we are confident that this association will help in bringing fans closer to the game that we all love,” CEO of Super 11, Omar Khan, said.
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