CPL 2022: Caribbean Premier League sports marketing course – The Hero Caribbean Premier League (CPL) and the University of the West Indies (UWI) have partnered to launch a sports marketing course which will give students from across the Caribbean an accredited qualification while also benefiting from the knowledge of key Hero CPL staff.
CPL 2022: Caribbean Premier League launches sports marketing course with University of the West Indies (UWI)- check out
CPL 2022: Caribbean Premier League sports marketing course – The course has been created by the UWI’s Faculty of Sport and the Hero CPL marketing team and it will give students insights into the running of a hugely successful sporting event. At the end of the course the students will be given the opportunity to work with the Hero CPL team as interns during the tournament.
CPL 2022: Caribbean Premier League crosses 500 million viewership mark for second successive season
Hero CPL offers internships every year which allows young people from across the region to gain experience in a number of departments including operations, marketing and sponsorship. The interns are fully integrated with the Hero CPL team and have become an important part in delivering a successful tournament, especially during a global pandemic.
CPL 2022: Caribbean Premier League launches sports marketing course with University of the West Indies (UWI)- check out
The course will be run as a pilot in 2022 with the plan to roll this out further in future years. The course will include brand management, developing marketing plans, public relations strategy, social media and digital content planning and many other aspects involved in a successful sporting event.
CPL 2022: Caribbean Premier League sports marketing course – Pete Russell, Hero CPL’s CEO, said: “We have always found involving talented young people in the Hero CPL as interns a positive and rewarding experience and we are very pleased that we are able to further cement our relationship with UWI by formalising the internship programme with this accredited qualification. Upskilling the next generation is an important part of what Hero CPL does each year and this course takes that to another level. We are very much looking forward to getting started with this year’s pilot course and seeing this scheme grow from there.”
ABOUT THE HERO CARIBBEAN PREMIER LEAGUE:
First started in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. There was a combined broadcast and digital viewership of over 500 million during the 2020 and 2021 seasons to make it one of the most watched leagues in world cricket. St Kitts & Nevis Patriots are the current Hero CPL champions and the other competing teams are Barbados Royals, Guyana Amazon Warriors, Jamaica Tallawahs, Saint Lucia Kings and Trinbago Knight Riders. The 2021 tournament took place in St Kitts & Nevis from 26 August to 15 September. For further information visit www.cplt20.com
CPL 2022: Caribbean Premier League launches sports marketing course with University of the West Indies (UWI)- check out
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