CA Broadcast Rights – Disney Star Trumps Sony In yet another huge blow for Sony Sports Network, Star Sports have reached an agreement with Cricket Australia for their broadcast rights in India. The deal comes after Star Sports recently bagged the IPL media rights for the next cycle. The CA deal means that Star Sports will broadcast the Border Gavaskar Trophy, The Ashes, India’s international games, IPL and the T20 World Cup in India. Follow CA Broadcast Rights updates on Insidesport.IN
CA CEO Nick Hockley said: “We are delighted to announce this new association with Disney Star from season 2023-24 onwards. Disney Star is synonymous with the game in India and we look forward to working with them to showcase the outstanding cricket played in Australia every summer“.
CA Broadcast Rights: Another BLOW for Sony Sports, Star Sports sign BLOCKBUSTER agreement with Cricket Australia, to broadcast IPL, Ashes and Border Gavaskar Trophy for next 4 years – Check out
As per information in Australian media, Star Sports have reached an agreement with Cricket Australia for the broadcast rights for the next four years. The deal has a provision to be extended by four more years and has been signed by both parties.
The agreement, for both TV and digital rights, kicks in from next season. The current rights are with Sony, who continue to suffer due to the growing competition.
CA Broadcast Rights: Sony Sports continue to suffer from competition
- Sony Sports continue to lose out on broadcast rights with Star Sports edging them out of the competition.
- Current holders of Australia cricket rights, Star have now agreed on a four-year deal from next season.
- Star already has IPL, India’s home games, T20 World Cup in their pocket.
- The TV giants recently bagged the IPL media rights last month for the next five years. Viacom bought out the digital rights.
- Star have now added Big Bash League, Ashes, Border Gavaskar Trophy to their already impressive offering.
- Star is also set to be in competition for the ICC rights for the next cycle.
- Star Sports – IPL, India’s home games, Ashes, Border Gavaskar Trophy, T20 World Cup, Big Bash League
- Sony Sports – India tour of England, Pakistan Super League
CA Broadcast Rights: Another BLOW for Sony Sports, Star Sports sign BLOCKBUSTER agreement with Cricket Australia, to broadcast IPL, Ashes and Border Gavaskar Trophy for next 4 years – Check out
Sony lost out to Star and Viacom18 in the IPL media rights auction, failing to bag either package. The loss of Australia cricket broadcast rights leaves them with rights for only England among the top teams. Sony are expected to be in the mix for the ICC media rights, but will once again face Star and Viacom, alongside international entities like Amazon and Facebook.
“There was significant interest in our rights and we are very grateful to our current rights holder Sony for their partnership which will continue throughout this season.”, said the CA Spokesperson
Sony Sports have also suffered when it comes to Football, losing out on the FIFA World Cup Rights for the tournament in Qatar. Viacom18 will broadcast the extravaganza in India and also hold digital rights for the same. Viacom have also taken up LaLiga and Serie A rights. Sony Sports now only have UEFA rights to their name.
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