The Border-Gavaskar Trophy has achieved a new milestone as the highest-rated bilateral away Test series, setting impressive viewership records. The opening match between India and Australia in Perth captivated 70.8 million viewers, a 70% increase in reach compared to previous tours.
Additionally, the match generated 8.6 billion minutes of watch-time, reflecting a 160% surge in engagement. With a 38% growth in TVR, this historic Test has become the highest-rated bilateral away series in BARC’s history.
IND vs AUS Test series sets new viewership records
Day 1 of the second Test between Australia and India garnered impressive viewership, reaching 29.5 million people—a 21% increase compared to the 2020 pink-ball Test in Australia. The broadcaster also reported a watch-time of 1.87 billion minutes, marking a 44% rise from the 2020 edition.
India and Australia 3rd Test in Brisbane
With the five-Test series locked at 1-1, each match has immense significance, particularly for Team India, which must steer clear of another loss in the remaining three games to secure a direct spot in the ICC World Test Championship (WTC) 2025 final. The stakes are at an all-time high as the third Test of this fierce rivalry kicks off on December 14, airing exclusively on the Star Sports Network and Disney+ Hotstar, setting the stage for another captivating showdown in this iconic cricket battle.
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