IPL sponsors: The Indian Premier League (IPL) has grown significantly in brand value and sponsorship deals, becoming one of the most lucrative sports leagues in the world. In addition to the title sponsors, IPL has had various associate sponsors, official partners, broadcasters, and digital streaming partners over the years. In this article, we will talk about main IPL sponsors from 2008 to 2025. Take a look.
2008-2025: Main IPL sponsors so far
| Sponsor | Period | Sponsorship fee (per year) |
| DLF | 2008–2012 | ₹40 crores (US$5.3 million) |
| Pepsi | 2013–2015 | ₹79.4 crores (US$10.5 million) |
| Vivo | 2016–2017 | ₹100 crores (US$13.3 million) |
| Vivo | 2018–2019 | ₹439.8 crores (US$58.4 million) |
| Dream11 | 2020 | ₹222 crores (US$29.5 million) |
| Vivo | 2021 | ₹439.8 crores (US$58.4 million) |
| TATA | 2022-2023 | ₹439.8 crores (US$58.4 million) |
| TATA | 2024-2028 | ₹2500 crores (US$300 million) |
IPL title sponsors so far
DLF IPL (2008-2012)
DLF was the first title sponsor of the IPL, signing a four-year deal worth INR 40 crores.
Pepsi IPL (2013-2015)
Pepsi took over as the title sponsor for three years, paying INR 97.4 crores annually.
Vivo IPL (2016-2019)
In 2016, Vivo signed a two-year deal worth INR 100 crore per year. Vivo continued as the title sponsor for another two years, with the same annual fee.
Dream11 IPL (2020)
Dream11 became the title sponsor for the 2020 season, paying INR 222 crores.
Vivo (2021)
Vivo returned as the title sponsor for the 2021 season, with an annual fee of INR 339.8 crores.
TATA IPL (2022-2028)
In 2022, TATA took over as the title sponsor for two years, paying INR 339.8 crores annually. The deal has now been extended till 2028, with Tata paying a total sum of Rs 2,500 crore for a five-year deal.
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