The craze for the ICC Cricket World Cup has been unreal. And with India being the host, the TV viewership has been exceptionally huge. BCCI secretary Jay Shah took to social media to claim that there has been a 43% growth in minutes compared to the previous edition, i.e. the 2019 World Cup.
Earlier, the ICC released a statement that showcased a huge viewership in the ongoing World Cup matches. The World Cup has also witnessed an incredible 364.2 million viewers tuning in to the live broadcast of the first 18 matches of the tournament, with fans enjoying the very best of cricket in one day, combined with the unique Indian passion for the sport and the national pride of all competing nations creating an unrivalled global sporting occasion.
The monumental clash between India and Pakistan played on 14 October in Ahmedabad witnessed a peak live concurrency on television of 76 million* and 35 million concurrent viewers on digital.
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India’s clash against New Zealand in Dharamsala on 22 October eclipsed the record for highest digital concurrency set by the India v Pakistan clash when it witnessed 43 million concurrent viewers on Disney+ Hotstar during the final overs of the match. This was the highest peak across any format of cricket ever on digital.
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ICC Chief Executive, Geoff Allardice said: “We are delighted to see the interest and engagement in the ICC Men’s Cricket World Cup 2023 through the unbelievable audience numbers on Star Sports and Disney+ Hotstar. The World Cup has captured the imagination of the public across India with records tumbling and hundreds of millions of fans enjoying the pinnacle event of the one-day game more than ever before.”
Sanjog Gupta, Head – Sports, Disney Star said: “Marquee Cricket continues to demonstrate unparalleled capacity to aggregate audiences across platforms and the ICC Men’s Cricket World Cup 2023 has set new viewership benchmarks on Star Sports and Disney+ Hotstar. With the Indian team’s strong performance, the fluctuating fortunes of top teams, and a competitive points table, we expect a further increase in the momentum of the tournament. Disney Star is committed to serving sports fans and will continue to delight viewers around the world with its coverage of the global event.”
