Cricket LIVE Broadcast – Disney Star Cricket Rights: Disney Star, the most dominating LIVE CRICKET RIGHTS holder in India has finally conceded that acquiring all cricket rights now is next to impossible. Star India’s President K Madhvan in an interview with ET admitted, the rights cost have gone up almost 3 times. According to Madhavan, no single broadcaster now has a appetite to hold all cricket rights: Follow Sports Business News & Indian Cricket News LIVE with InsideSPORT.IN
“Sharing of rights is a part of evolution. A similar outcome ensued for IPL where the digital and television rights sit with different entities.
“We are clear there is no question of overpaying. We preferred the bidding to end after round one itself basis the process laid out.
Given the escalation in acquisition price for cricket rights, an individual broadcaster holding all properties — like we did five years ago — may not be realistic or practical in today’s world. The acquisition price for cricket rights has gone up by almost three times.”, declared Disney Star India’s President K Madhvan.
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Cricket LIVE Broadcast: Disney Star President K Madhavan concede, ‘Single broadcaster holding all cricket rights is not practical anymore’: REPORT
Disney Star Cricket Rights: Star Sports still holds all 3 BIG CRICKET RIGHTS in form of IPL, BCCI Home Cricket Rights & ICC Media Rights. According to Madhavan, going forward the broadcast network will be more selective.
“We don’t just like to go and buy all the rights; we have a business model and we bid for the rights on a case-to-case basis.
“We will look at each of them individually to see if it makes a business case for us and then take a call. Ultimately, we must be cautious and focus on our business model. I am not in a fight with anybody else. The new mantra is growth with profitability.”, Madhavan told ET.
LIVE cricket rights – Who holds what?
- Disney Star: IPL Broadcast Rights, ICC Digital Rights, BCCI both Broadcast & Digital, Cricket Australia, Cricket South Africa
- Sony Sports: England Cricket Rights, Pakistan Cricket Board, Sri Lanka Cricket
- Viacom Sports18: IPL Digital Rights
- Amazon: New Zealand Cricket Rights
- FanCode: WestIndies Cricket Rights
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