Wimbledon 2022 LIVE: Emma Raducanu campaign: With Wimbledon 2022 qualifying rounds started and the main draw starting on 27 June 2022, Vodafone has partnered with the British professional Tennis player Emma Raducanu to introduce features of a beautiful Wimbledon 2022 campaign named #FeelTheConnection campaign. Follow Wimbledon 2022 Updates with InsideSport.IN
Vodafone is the Official Connectivity Partner of Wimbledon and Emma Raducanu is the grassroots tennis ambassador of the telecom giant. The aim of the campaign is to provide new experiences to the fans in the tournament through connectivity.
Wimbledon 2022 LIVE: Vodafone releases beautiful Wimbledon 2022 campaign with EMMA Raducanu, Watch Wimbledon in 360 degree view
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#FeelTheConnection: The first feature of the campaign is called Wimbledon Uncovered in 360. It allows fans to experience the tournament through a 360-degree exploration of SW19. The campaign features a 10-year-old Emma Raducanu fan named Hebe.
In the campaign, Hebe is watching a tennis match on her phone and through the telecom giant’s VR Walk of Champions and Wimbledon Uncovered in 360. she can experience what it feels like to walk to the centre court and play a match at the most prestigious tennis tournament. The campaign was shot on 360 cameras and shows what fans have access to through Wimbledon.com/Vodafone. Also, the campaign was directed by Scott Lyon.
Wimbledon 2022 LIVE: Vodafone releases beautiful Wimbledon 2022 campaign with EMMA Raducanu, Watch Wimbledon in 360 degree view
Max Taylor, Consumer Director of Vodafone UK said, “The two weeks of Wimbledon create such a huge buzz around the country and our connectivity will bring tennis fans right into Wimbledon. Wimbledon Uncovered in 360, Powered by Vodafone, will provide a new way for people to experience The Championships this summer and, as Official Connectivity Partner, we are so excited by this innovation.”
Emma Raducanu said, “My hope is that this campaign inspires lots of kids like Hebe to pick up a tennis racket this Summer. Wimbledon is special to me so it’s great to try and bring tennis fans closer to the tournament this year.”
Wimbledon 2022 LIVE: Vodafone releases beautiful Wimbledon 2022 campaign with EMMA Raducanu, Watch Wimbledon in 360 degree view
Excited for @Wimbledon in 360° with Wimbledon Uncovered, powered by @VodafoneUK #FeelTheConnection #ad pic.twitter.com/gd8EdIF1MS
— Emma Raducanu (@EmmaRaducanu) June 5, 2022
Wimbledon 2022 LIVE: Vodafone releases beautiful Wimbledon 2022 campaign with EMMA Raducanu, Watch Wimbledon in 360 degree view
One of the features of the (OOH) campaign is the digital avatar of Emma Raducanu created by the Mimic Productions will appear at the start of the main draw on the Ocean’s deep screen. The Wimbledon 2022 main draw will start on 27 June 2022. Due to the unique angle of the Piccadilly screen and 3D optical illusion, fans will feel like Emma Raducanu is with them in the Piccadilly Circus.
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