TCM Sports has recently onboarded Sanjay Kailash as Chief Revenue Officer. TCM Sports’ has also outlined that Mr. Kailash will be based out of Mumbai and will lead their sales and business development. Sanjay has had a stellar career that spans over three decades and has headed media sales and sports marketing at the Times of India, UTV, and ESPN Star Sports before joining TCM Sports.
At ESPN Star Sports, where he was India head of sales for nearly 15 years, he was responsible for driving acquisition strategy and leading advertising sales for international cricket, football, and tennis. Starting with just ten million dollars in 2001, he built a multi-million dollar TV ad-sales business while digital revenues doubled between 2009 and 2013. He is widely respected and a well-liked leader in the sports media industry.
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TCM founder and Managing Director Lokesh Sharma believes that Sanjay, with his vast experience and knowledge, will help TCM Sports grow exponentially.
TCM is a global leader in cricket advertising sales, holds rights to important events like the Asia Cup, and enjoys long-term partnerships with boards for cricket in New Zealand and the West Indies. TCM has also been deeply involved with the IPL since its inception, marketed over 1500 international bilateral cricket matches globally, and partnered with 100+ world-leading brands and 100+ sports federations since 1993. Besides cricket, TCM has been involved with football, kabaddi, and hockey leagues in India.
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