‘Iss Baar Sau Paar' Sony Sports launches grandest campaign ever for Asian Games

Ahead of the 19th Asian Games Hangzhou 2022, official broadcasters, Sony Sports Network, have launched the grandest campaign in the history of the Asian Games in India. In order to ensure that the message ‘Iss Baar Sau Paar, Phir se, Hum Hongey Kamyab’ resonates across every corner of India, Sony Sports Network has garnered support from an impressive line-up of influential and iconic figures such as Union Minister of Sports, Shri Anurag Thakur, Chief of Defence Staff, Lt Gen Anil Chauhan along with Chiefs of tri-services Gen Manoj Pandey, Admiral Radhakrishnan Hari Kumar and Air Chief Marshal Vivek Ram Chaudhari who have put their might behind the Indian athletes vying for top honours at the prestigious multi-sporting event.

Recognizing the power of collective ambition, the campaign shines a spotlight on the unsung heroes of Indian sports – those who have relentlessly dedicated themselves to their respective disciplines and are on the precipice of donning the national colours at this esteemed multi-sport event.

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Among the prominent influencers of the country who have joined the broadcaster’s mission and shared their messages for the participating athletes to reach higher echelons in this edition of the quadrennial extravaganza are Amitabh Bachchan, Sudha Murty, Aamir Khan, Hema Malini, Madhuri Dixit, Aditya Roy Kapoor, John Abraham, Abhishek Bachchan, Kapil Sharma Mirabai Chanu, Zaheer Khan, Anju Bobby George, Raja Randhir Singh and many more.

Also joining the broadcaster, was an all-star lineup of Indian sports journalists who have been covering the journeys of our sporting heroes from Dainik Jagran, Dainik Bhaskar, Rajasthan Patrika, The Telegraph, Deccan Chronicle, Dinakaran, Lokmat, Eenadu, Gujarat Samachar, Sandesh, Asomya Pratidin, Sportskeeda along with RJs from Radio City and Radio One and representatives from leading news channels Aaj Tak and NDTV 24X7.

This vast consortium unites with a singular purpose: to challenge Indian athletes to transcend past records, to push boundaries, and to ignite a nationwide fervor for sports. The strategy stands clear: a united India, cheering in unison, can inspire its athletes to unprecedented heights.

The Hon’ble Shri Anurag Singh Thakur shares a special message for our athletes | Asian Games – https://www.youtube.com/watch?v=6cU-w7FBDKE
A special message from Gen. Anil Chauhan, Chief of Defence Staff, Indian Armed Forces | Asian Games – https://www.youtube.com/watch?v=39GmOKs7zBU
Indian Army Chief’s Passionate Call: Rally Behind Our Athletes at Asian Games 2023 – https://www.youtube.com/watch?v=sqNbm_9aJm4
Best Wishes From The IAF Chief Marshal Vivek Ram Chaudhari | 19th Asian Games | Sony Sports Network – https://www.youtube.com/watch?v=BMqISyL87-A
India’s Biggest Stars UNITE for Team INDIA at the 19th Asian Games – https://www.youtube.com/watch?v=twA0lKGeG6E
Amitabh Bachchan shares a special message for Indian Athletes | Asian Games | Sony Sports Network – https://www.youtube.com/watch?v=QKQz1lTmyiA
Aamir Khan joins the #GrandestAsianGamesCampaign | Sony Sports Network – https://www.youtube.com/watch?v=ayo_ZP6–LU
Mirabai Chanu Hai Zidd Par Sawar | 19th Asian Games Hangzhou 2022 | Sony Sports Network – https://www.youtube.com/watch?v=oYv46ELMHZU
Journalists Across India Come Together To Wish Indian Athletes | 19th Asian Games – https://www.youtube.com/watch?v=TjV6MoSnD1g

Sony Sports Network’s ‘Iss Baar Sau Paar, Phir se, Hum Hongey Kamyab’ campaign is the grandest campaign ever made in the history of Asian Games in India. The campaign has attracted a host of sponsors such as Hyundai, JSW, Limca Sportz, Paisabazaar, LIC of India, Ultratech Cement, State Bank of India, Panasonic amongst others and more brands are expected to be announced by the time the Asian Games begin on 23rd September, 2023.

Athletics