Nodwin Gaming ropes in Android as title partner for BGMS Season 3

NODWIN Gaming has officially announced Android as the Title Partner for India’s premier esports event Battlegrounds Mobile India Masters Series (BGMS) Season 3. Additionally, the tournament will be Powered By leading men’s skincare brand, Garnier Men, marking the first time that Android and Garnier Men have partnered with an Indian esports tournament.

The high-voltage action of Android BGMS Season 3 is being broadcast on Star Sports for the third consecutive year as the nation’s best BGMI squads battle it out for glory. The entire tournament will be played on high-performance Android devices.

Moreover, Crunchyroll, the world’s largest destination for anime and manga, has also joined forces with Android BGMS Season 3 as the anime partner while energy drink brand Red Bull has been onboarded as the Official Energy Drink Partner of Android BGMS Season 3. By leveraging the prominence of the tournament, partners will aim to engage with its widespread audience, while also elevating the overall experience for players and fans alike.

Anshuman Wanchu General Manager, Marketing, Garnier, L’Oréal India said, “We are delighted to partner with the BGMI Masters Series 2024. It is an incredible opportunity for us as this collaboration allows us to connect with the dynamic and passionate gaming and youth community in a meaningful manner. As a brand committed to innovation and excellence, we look forward to some incredible showcases in season 3 of BGMS. With this partnership, we aim to empower gamers to elevate not only their game, but also their skin care routine, and inspire them to achieve their best, both in the arena as well as in their daily lives.”

The tournament has also continued its association with TVS Raider, the sporty commuter motorcycle from TVS Motor Company as the Official Mobility Partner and Philips OneBlade, the male grooming product of Philips India as the competition’s Official Styling Partner.

Commenting on the partnership, Aniruddha Haldar – Senior Vice President (Marketing) – Commuters, Media and Corporate Brand commented, “We at TVS Motor company had Collaborated previously with Nodwin Gaming to help us develop a close connect with the Gaming audience – we are pleased to share that this collaboration has helped us to gain brand love, better connect to the gaming audience during and post the previous season. We are back again to announce yet another collaboration with Nodwin Gaming for the BGMI Masters Series Season 3, this is in view to further strengthen our connect and engagement with the gaming audience.”

“We are thrilled to announce our partnership with Android, Garnier Men and Redbull for the highly anticipated third season of BGMS. Having such notable partners whose vision for the growth and development of competitive gaming in India mirrors our own, is a tremendous asset. Their involvement not just highlights the emergence of esports as a mainstream sport but also the massive potential of youth engagement in this field. Together, we are confident in our ability to provide the necessary resources and visibility required to nurture and promote esports talent nationwide,” stated Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming.

The opening weekend of Android BGMS Season 3 was a resounding success, recording peak concurrent viewership exceeding 140,000 on digital platforms. The tournament commenced with a three-day Opener Week, where all 24 teams—20 invited and 4 qualified— were in action at the Android Arena in Chhatarpur, New Delhi.

The top 18 teams led by table toppers Team 8Bit, and consistent performers OneBlade, IQOO Soul and Team X Spark progressed to the League Week. They were joined by Team Z and Godlike Esports who were selected through audience voting from the bottom six. Meanwhile, Team Limra, Gujarat Tigers, Viking Esports and FS Esports were eliminated from the competition.

During the League Week from July 22 to August 4, the 20 teams will compete in the Survival Week and Domination League stages. The top 4 teams will secure direct qualification for the Finals, while the remaining 16 teams will participate in the playoffs scheduled for August 6 and 7. In the grand finale from August 9 to August 11, the top 12 teams from the Playoffs, along with the 4 best teams from the League Week, will compete to fight for the BGMS Season 3 title.

Adding a touch of innovation, this season also includes three exciting formats –

Powerplay (Active throughout the tournament) – Squads will earn double points for each finish they achieve in the first circle of every match.
Bounty (Active during the League Weeks – Survival week and Domination week) – The top 4 squads from the overall standings of League Week one, followed by the top four in each subsequent match will carry a bounty. Teams can earn bonus points only by eliminating an entire squad with bounty on them, with 10 points per squad.
Impact Player (Active during the weekend matches of the League Stage: July 27-28 and August 3-4) – The in-game leader (IGL) of each squad will conduct a random draw to designate an Impact Player who will earn double points for each finish they achieve. Teams will earn four points for every finish by the Impact Player during Powerplay.

“Going beyond traditional tournament formats, our new concepts are designed not only to heighten the intensity of the tournament for players and viewers but also to set a new standard for esports in India. These innovations aim to push the boundaries of competitive gameplay, and I am incredibly excited to see this new format unfold. Similar to traditional sports tournaments, Android BGMS Season 3 will produce memorable, nail-biting moments and games decided by the smallest of margins. We will witness players rise to the occasion, carrying their teams to victory,” added Akshat Rathee.