Battlegrounds Mobile India Masters Series Season 3 is ongoing featuring a massive prize pool of 1 crore INR. BGMS has become a cornerstone of the Indian esports scene. It makes significant strides in viewership, brand partnerships, and innovative gameplay formats. In this exclusive interview, we sit down with Mr. Gautam Virk, Co-founder and CEO of NODWIN Gaming, to get insights on Battlegrounds Mobile India Masters Series aka BGMS Season 3. Mr. Virk shares his insights on the tournament’s success, its impact on the esports landscape, and future plans for NODWIN Gaming, including the potential for a franchise league for BGMI. Join us as we explore the driving forces behind BGMS Season 3 and what lies ahead for esports in India.
With BGMS being broadcast on Star Sports for the third consecutive year and achieving a peak concurrent viewership of over 177k on digital platforms during the opening weekend, how has the tournament managed to establish a sustainable esports IP in India?
The BGMI Masters Series (BGMS) has set a benchmark in the Indian esports landscape by consistently delivering high-quality, engaging content that resonates with a diverse audience. The sustainability of BGMS as an esports IP stems from our strategic approach to inclusivity, innovation, and accessibility. Broadcasting on Star Sports, coupled with a robust digital presence, has allowed us to reach millions of viewers, making esports more mainstream. By offering content in regional languages like Hindi & Tamil, we have significantly increased our viewership and engagement, expanding the reach and potential of esports in India. The success of BGMS is a testament to the growing acceptance of esports as a new-age sport, and we are proud to have laid the blueprint for creating a sustainable esports IP in the country.
The inclusion of major brands like Android and Garnier Men, alongside existing partners such as Crunchyroll, Red Bull, TVS Raider, and Philips OneBlade, marks a significant achievement for BGMS Season 3. What factors do you believe have contributed to attracting these non-endemic brands to Indian esports?
The third season of BGMS marks the first time that Android and Garnier’s Men have partnered with an Indian esports tournament. The attraction of non-endemic brands to BGMS Season 3 can be attributed to several key factors. Firstly, the massive and growing viewership of esports in India presents an attractive opportunity for brands to connect with a young & dynamic audience. The success of previous seasons has proven that esports is not just a niche but a mainstream entertainment-packed new-age sports avenue with immense potential. Secondly, our innovative formats and engaging content have created a unique platform for brands to showcase their products in an immersive environment. By leveraging the prominence of the tournament, our partners are engaging with its widespread audience, while also elevating the overall experience for players and fans alike.
The introduction of new formats such as Impact Player, Powerplay, and Bounty in BGMS Season 3 has added innovation to the gameplay. How are these new formats benefiting players and setting new benchmarks for esports tournaments in India?
The introduction of innovative formats like Impact Player, Powerplay, and Bounty in BGMS Season 3 is aimed at revolutionising the competitive landscape. These new formats not only enhance the excitement and strategic depth of the game but also provide players with more opportunities to showcase their skills and creativity. Players are now challenged to adapt and evolve their gameplay, which in turn raises the overall standard of competition. These innovations set new benchmarks for esports tournaments in India by demonstrating that esports can be as dynamic and thrilling as traditional sports. By continually pushing the envelope, we are ensuring that Indian esports remains at the cutting edge of the global scene.
What is your vision for BGMS in the coming years, and how do you plan to further elevate esports in India to even greater heights?
Our vision for BGMS is to continue building it into a premier esports tournament that not only showcases the best talent in India but also attracts global attention. We aim to expand our reach by enhancing our broadcast quality, introducing more innovative formats, and increasing our presence on both traditional and digital platforms. A key aspect of our strategy is to continue broadcasting in regional languages, thereby engaging a broader audience and making esports accessible to all. We are committed to elevating esports in India by fostering a thriving ecosystem that includes players, fans, and brands. By doing so, we will not only raise the stature of esports but also establish it as a legitimate and popular new-age sport in the country.
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NODWIN Gaming has successfully brought esports events to mainstream sports channels like Star Sports with three seasons of BGMS. Given this achievement, can we anticipate NODWIN Gaming launching a franchise league or tournament for BGMI in the near future?
The success of BGMS on mainstream sports channels like Star Sports has indeed been a significant milestone for us. It demonstrates the potential of esports to captivate a wide audience and paves the way for more ambitious projects. While we are currently focused on continuing to build and perfect the BGMS format, the idea of launching a franchise league or tournament for BGMI is certainly on our radar. We believe that a franchise model can further elevate the scene, provide more stability for players, and offer brands even greater opportunities for engagement. Our ultimate goal is to create a vibrant and sustainable esports ecosystem that can stand alongside traditional sports in terms of popularity, sustainability and impact.
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