JUNGLE’s new campaign for BGMI shows how the game has become more than just a game – it’s a cultural phenomenon. Meet Babubhai, a mysterious gamer who invented the “Jiggle Wiggle” dance move in BGMI. This catchy move, fueled by social media and word-of-mouth, exploded across India. Check out more information about BGMI Jiggle Wiggle Campaign.
“Jiggle Wiggle” isn’t just a dance, it’s a celebration of BGMI’s impact on Indian culture. The campaign film takes you on a wild ride, showing how BGMI inspires trends in music, dance, and even sports. You’ll see popular gamers, celebrities, and dancers all joining in the fun.
Speaking about the campaign, Srinjoy Das, Associate Director of Marketing, KRAFTON India, said “Because of it’s vast reach, one of the coolest things we have noticed about BGMI is how our fans form their own sub-cultures within the game, which goes on to become memes and trends. The iconic “De Jiggle” move which was coined by a then small-time creator Raj who also features in the ad, went on to become a cult esports tactic, followed by a meme and then a nationwide sensation. This campaign is a small tribute to that while it also helps us test the warmth of this pop culture trend and we cant wait to see how our fans react when they figure out this delightfully fictional take on the iconic Jiggle”
Talking about the film, Gaurav Banerjee, Creative Head at JUNGLE said, “Storytelling is only powerful when it comes from within a community, and it was an incredible experience working with KRAFTON to craft this film. The sheer passion that exists within the gaming community, as well as KRAFTON’s involvement with the BGMI community to try and find ways to connect more deeply with them – all of this has led to a film which is both true to the game as well as the world of trends we currently live in. It was an absolutely amazing experience to craft this film with KRAFTON.”
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But the fun doesn’t stop there! This campaign is everywhere. Look for Babubhai hidden in the game and on social media. You can even learn the Jiggle Wiggle yourself from special in-game events and music tracks.
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