BCCI Title Sponsorship: The Board of Control for Cricket in India (BCCI) officially announced its new sponsorship agreement with Mastercard. The financial services company replaces PayTm who had previously requested a pull out from their agreement. It is believed that the rights have been reassigned at the same price of Rs. 3.8Cr per match. Follow all Sports Business updates on Insidesport.IN
BCCI Title Sponsorship: Mastercard takes over from PayTM in multi-million dollar sponsorship deal for all Team India’s games & domestic cricket – Check out
As part of the arrangement, Mastercard will be the title sponsor for all international matches (both women and men) held on home ground. Alongside international matches, Mastercard will also sponsor domestic cricket matches like Irani Trophy, Duleep Trophy, and Ranji Trophy organized by the BCCI as also all junior cricket (Under 19 and Under 23) matches held in India.
The BCCI sponsorship is the latest in line with marquee properties Mastercard are involved with. The brand has active sponsorships worldwide with the UEFA Champions League, the Grammys and the Cannes Films Festival. They are also associated with the Australia and French Open tennis tournaments.
Speaking on the arrangement, BCCI president Sourav Ganguly welcomed the new partners with open arms. He said “The BCCI welcomes Mastercard as the Title Sponsor for home cricket matches for the 2022-23 season. Along with the international home series, the BCCI’s domestic tournaments are crucial as they are a stepping stone towards making India a strong international side. The BCCI truly values Mastercard’s support in building Indian cricket.”
Mastercard takes over from PayTM
- Paytm had signed the deal for ₹326.80 crores in 2019.
- The deal was supposed to continue till 2023
- The winning bid was ₹3.80 crore per Match. This was at 58% incremental value in comparison to the previous per match value of ₹2.4 crores.
- In 2015, Paytm for the 1st time became title sponsor of Indian cricket.
- PayTM had requested BCCI to assign the rights to Mastercard in July earlier this year.
- BCCI after deliberation obliged, announcing the same on September 5.
BCCI Title Sponsorship: Mastercard takes over from PayTM in multi-million dollar sponsorship deal for all Team India’s games & domestic cricket – Check out
Mastercard endeavours to enhance its strong international base of sponsorship assets across passion points with uniquely Indian ones. Mastercard has worked to amplify this passion area with the signing on of MS Dhoni, the former Indian cricket captain, as its brand ambassador over four years ago. The synergies envisaged between Mastercard and Indian Cricket will be mutually beneficial for the sport, its fans and for the brand during this tenure.
Dhoni has been the brand ambassador for four years with Mastercard and he was more than thrilled with the deal. He said, “Cricket has been my life and given me everything I have. I am thrilled that Mastercard is sponsoring all the home cricket matches of the BCCI, and especially the domestic, junior and women’s cricket. The Ranji and junior players of today will play for the country tomorrow and continue to embody the pride of 1.3 billion Indians.”
Mastercard’s deal will come into play on the international scene starting with the home series against Australia and South Africa. Meanwhile, the Indian domestic schedule kicks off and Mastercard will first feature in the upcoming Duleep Trophy, starting on September 8.
BCCI Title Sponsorship: Mastercard takes over from PayTM in multi-million dollar sponsorship deal for all Team India’s games & domestic cricket – Check out
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