All England Open: Lakshya Sen inks BIG commercial deal with Baseline Ventures after All England Open silver medal

All England Open: Lakshya Sen Baseline Ventures – Indian shuttler Lakshya Sen, who finished as the runner-up in the All England Open yesterday, has signed up a lucrative commercial representation deal with Baseline Ventures. The 20-year old Lakshya has shown tremendous progress in the last few months and is currently the highest-ranked Indian male with a world ranking of No.12. Follow InsideSport.IN for more updates. 

“We at Baseline Ventures are very pleased to represent Lakshya Sen, who in his young career has achieved significant milestones. As he continues to challenge new frontiers in World Badminton, our team of talent management specialists are excited to nurture ‘Brand Lakshya’. We would like to thank Lakshya, his family and the team at Prakash Padukone Badminton Academy for reposing faith in us,” said Baseline Ventures co-founder R Ramakrishnan in a statement.

All England Open: Lakshya Sen inks BIG commercial deal with Baseline Ventures after All England Open silver medal

We are thrilled to welcome the hottest Sen-sation on the badminton circuit, @lakshya_sen to the Baseline Family. 🔥
#teambaseline #badminton pic.twitter.com/eHU6ycS4jc

— Baseline Ventures (@baselineventure) March 21, 2022

Lakshya Sen became the youngest and only the fifth Indian shuttler to reach the All England Championship final. He lost the final to World No.1 Viktor Axelsen in straight sets. The 20-year old lad is making rapid strides in his career and he will now be represented by Baseline Ventures exclusively on his commercial portfolio and agreements.

All England Open: Lakshya Sen inks BIG commercial deal with Baseline Ventures after All England Open silver medal

Also Read: All England Finals Highlights: Another HEARTBREAK for Lakshya Sen, loses to World No.1 Viktor Axelsen in German Open rematch; Axelsen beat Lakshya Sen HLs

All England Open: Lakshya Sen inks BIG commercial deal with Baseline Ventures after All England Open silver medal

On his part, Lakshya Sen said, “I am looking forward to working with the team at Baseline Ventures and relying on their industry experience and expertise.”

Lakshya won the World Championship bronze medal by the end of 2021. He started 2022 on a positive note by winning his maiden Indian Open title. He then finished as runner-up in the German Open and the All-England Open. He will now miss the upcoming Swiss Open to get some much-deserved rest.

All England Open: Lakshya Sen inks BIG commercial deal with Baseline Ventures after All England Open silver medal

Also Read: Swiss Open Badminton: Lakshya Sen withdraws from Swiss Open to get some rest

Baseline Ventures already manages star Indian shuttler PV Sindhu, who signed a multi-crore deal with the company after winning her first Olympic medal in 2016.

All England Open: Lakshya Sen inks BIG commercial deal with Baseline Ventures after All England Open silver medal